What are the responsibilities and job description for the Multimedia Specialist, Generative Video position at SHRM?
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Generative Multimedia video creator & producer is the AI-enabled visual storyteller at the heart of the Content Marketing Team — responsible for concepting, producing, and editing compelling video content that brings brand stories, events, and research insights to life.
This role merges creative production with AI-powered innovation: developing smart, scalable workflows that accelerate editing, repurposing, and quality control. You’ll lead by example in both creation and systems-building — setting new standards for how human creativity and generative AI tools work together to tell powerful stories.
Traditional video and audio editing experience using the Adobe Creative Suite is also required. Familiarity with, and a high comfort level in operating different camera types and audio equipment is a necessity for this position.
Responsibilities
Creative & Production Leadership
EDUCATION
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0-10%
The hiring range for this position is $70,000 to $82,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Generative Multimedia video creator & producer is the AI-enabled visual storyteller at the heart of the Content Marketing Team — responsible for concepting, producing, and editing compelling video content that brings brand stories, events, and research insights to life.
This role merges creative production with AI-powered innovation: developing smart, scalable workflows that accelerate editing, repurposing, and quality control. You’ll lead by example in both creation and systems-building — setting new standards for how human creativity and generative AI tools work together to tell powerful stories.
Traditional video and audio editing experience using the Adobe Creative Suite is also required. Familiarity with, and a high comfort level in operating different camera types and audio equipment is a necessity for this position.
Responsibilities
Creative & Production Leadership
- Shoot and edit short- and long-form video content for activations, events, and social channels.
- Collaborate with producers, designers, and modular content creators to align visuals with the brand narrative and campaign goals.
- Capture footage on-site (events, interviews, field shoots) and manage remote video creation workflows.
- Maintain a consistent brand aesthetic across all motion content, ensuring storytelling excellence.
- Travel to events up to 10%.
- Evaluate, adopt, and operationalize generative AI tools (e.g., Descript, Adobe Firefly, CapCut, Canva) for video editing, captioning, voice-over, and short-form content generation.
- Create Standard Operating Procedures (SOPs) that document how AI tools are integrated into the creative workflow — from raw footage to final cut.
- Develop and enforce Service Level Agreements (SLAs) for content turnaround, ensuring efficiency, consistency, and brand quality across creators and contractors. Specifically, how to add approved branding to videos created by Pillar 3 Content Creators.
- Continuously test new technologies to improve editing speed, visual polish, and multi-channel optimization.
- Partner closely with the Producers pillar to scope, prioritize, and schedule projects.
- Work with the Modular Content Creators to supply optimized video clips and assets for social, newsletters, and digital campaigns.
- Train and mentor other creators on AI-assisted editing workflows and version control.
- Work alongside freelance editors and AI-enabled production partners.
- Own quality control for video deliverables — including framing, sound, lighting, captions, and pacing.
- Develop and maintain a video content playbook outlining standards, tools, templates, and platform specifications.
- Track performance of published videos and identify learnings to refine creative direction.
- Ensure all content complies with brand guidelines, accessibility standards, and copyright policies.
- Other relevant duties as assigned.
EDUCATION
- Bachelor's degree in marketing, Communications, or a related field, or equivalent experience.
- 3–6 years in video production, digital storytelling, or multimedia content creation.
- Demonstrated experience using AI-powered video tools and editing software (Adobe Premiere Pro, After Effects, CapCut, Sora, Descript, Adobe Creative Suite, Firefly, etc.). Published samples of such videos will be required during the interview process.
- Strong technical skills in post-production.
- Proven ability to manage multiple projects, from concept to final cut, in a fast-paced environment with multiple competing deadlines and stakeholders.
- Exceptional attention to detail and creative instincts for pacing, tone, and visual narrative across 8 audiences.
- Experience building or maintaining SOPs, templates, and style systems for creative workflows.
- Collaborative, tech-savvy, and energized by experimentation and change.
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0-10%
The hiring range for this position is $70,000 to $82,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Salary : $70,000 - $82,000