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Digital Marketing Specialist

Shrinq Consulting Group INC
Philadelphia, PA Full Time
POSTED ON 12/9/2025 CLOSED ON 12/27/2025

What are the responsibilities and job description for the Digital Marketing Specialist position at Shrinq Consulting Group INC?

Job Details

Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate is creative, analytical, and experienced in driving brand visibility, lead generation, and online engagement.

Key Responsibilities

1. Digital Campaign Management

  • Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

  • Optimize campaigns to meet KPIs such as CTR, CPC, CPA, ROAS, and conversions.

  • Monitor performance data and adjust strategies for continuous improvement.

2. SEO & Website Optimization

  • Perform keyword research, SEO audits, and on-page/off-page optimization.

  • Collaborate with content and web teams to improve organic search ranking and website user experience.

3. Social Media Management

  • Manage content calendars and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.

  • Track social media performance, engagement metrics, and audience growth.

4. Content & Email Marketing

  • Create or coordinate digital content (blogs, landing pages, social posts, ads, videos).

  • Plan and execute email marketing campaigns, segmentation, and automation via platforms like Mailchimp, HubSpot, or similar.

5. Analytics & Reporting

  • Track and analyze campaign performance using Google Analytics, Search Console, Ads Manager, and other tools.

  • Generate weekly/monthly reports with insights and recommendations.

6. Collaboration & Support

  • Work closely with designers, writers, and sales teams on integrated marketing campaigns.

  • Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • 1–3 years of experience in digital marketing or similar role.

  • Strong understanding of SEO, SEM, SMM, PPC, and digital analytics.

  • Hands-on experience with tools such as:

    • Google Ads & Meta Ads
    • Google Analytics (GA4)
    • SEO tools (Ahrefs, SEMrush, Moz)
    • Marketing automation tools

     

  • Excellent written and verbal communication skills.

  • Strong analytical mindset and ability to interpret data.

Preferred Qualifications

  • Google Ads or Meta Blueprint certifications.

  • Experience with Canva/Figma, WordPress, or CRM systems.

  • Basic knowledge of HTML/CSS is a plus.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Salary : $40,000 - $60,000

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