What are the responsibilities and job description for the Marketing Specialist position at Shorr Packaging Corp.?
Description
Together, We Own it! Start your employee owner journey with Shorr Packaging.
The Marketing Specialist will drive data-informed programs by conducting market research, competitive analysis, and CRM insights to uncover growth opportunities. This role develops targeted account strategies, executes personalized campaigns using intent data, and manages multi-step marketing automation journeys aligned with strategic initiatives. Additionally, the specialist collaborates with Sales and supplier partners to deliver co-marketing efforts and impactful content that supports revenue growth.
Responsibilities
- Build and maintain market reports, competitive landscapes, and trend reports across priority segments
- Translate findings into clear insights and recommendations that support campaigns, positioning, and content
- Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
- Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
- Develop target account lists and audience segments
- Leverage intent signals and data to prioritize outreach and personalize content
- Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
- Build, optimize, and analyze multi-step journeys that align with strategic initiatives
Shorr Packaging does not provide work authorization sponsorship for this position.
The targeted compensation for this position is between $70K - $80K base plus targeted bonus, depending on skills and experience of the selected candidate.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
- Strong analytical skills
- Excellent writing and project management
Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools
Benefits
- Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
- Shorr Employee Benefits:https://exploreshorrbenefits.mybenefitsapp.com/
- Competitive base compensation plus targeted annual bonus plan
- Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
- Team based Employee Owner company culture
Shorr Packaging Corporation is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is the policy of the Shorr Packaging Corporate to afford full Equal Employment Opportunity, and all applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, protected veteran status, disability status, marital status, sexual orientation, gender identity or expression, or any other legally protected status.