Lifecycle Marketing Specialist

Location: Remote (US-based)

Employment Type: Contractor

Team: GTM / Marketing

Focus: SmartPush Elite (Lifecycle & Retention Services)

About SHOPLINE

Founded in 2013, SHOPLINE is a global omnichannel ecommerce SaaS platform powering hundreds of thousands of merchants worldwide. The SHOPLINE platform enables brands to build, launch, and scale across online and offline channels with integrated tools for storefronts, payments, marketing automation, loyalty, and analytics.

You’ll be joining SHOPLINE at a critical stage of our US expansion. While operating as a remote-first company, our GTM team is growing quickly as we scale retention-driven solutions for merchants globally. We value ownership, clarity, and execution, and we’re building a team that can turn strong ideas into repeatable, scalable programs.

Role Overview

We’re looking for a Lifecycle Services & Expansion Specialist, US to own the US-side delivery and growth of SmartPush Elite, SHOPLINE’s lifecycle and retention services offering. This role is responsible for managing the merchant-facing lifecycle services experience end-to-end, from kickoff through ongoing monthly engagement.

SmartPush Elite is SHOPLINE’s managed lifecycle and retention services offering, designed to help merchants improve post-purchase engagement, retention, and repeat revenue. It combines lifecycle strategy, ongoing optimization, and platform execution delivered by a dedicated SmartPush team. In this role, you’ll own the merchant-facing strategy and service experience, while partnering with the execution team responsible for building within the SmartPush platform.

This is not a demand generation role and not a quota-carrying sales role. It is a services ownership and expansion role, focused on delivering consistent, high-quality lifecycle strategies while identifying opportunities to expand adoption over time.

Responsibilities

Lifecycle Services Ownership

• Own the US-side delivery of SmartPush Elite for assigned merchants
• Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
• Define lifecycle strategy and priorities for each merchant engagement
• Translate strategy into clear, execution-ready briefs for the SmartPush execution team
• Review and QA lifecycle builds completed by the execution team
• Manage monthly service cadence and scope (30mins - 1 hour per merchant per month)

Program Quality & Consistency

• Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
• Apply consistent frameworks and standards across merchant engagement
• Manage scope, expectations, and prioritization to prevent service creep
• Identify patterns across merchants to inform program and offering improvements

Expansion & Adoption (Non-Quota)

• Identify opportunities for additional lifecycle flows, subscriptions, SMS, or expanded services
• Support expansion conversations in collaboration with Sales and Partnerships
• Drive long-term adoption and value realization without owning final deal close
• Surface upsell signals and merchant readiness

Cross-Functional Collaboration

• Serve as the primary US-side point of coordination between merchants, partners, Product, Marketing Ops, and the SmartPush execution team
• Provide structured feedback from merchant conversations into product, messaging, and service evolution
• Support continuous improvement of lifecycle and retention offerings based on real-world usage

Ideal Candidate

• 3–5 years of experience in lifecycle marketing, customer success, consulting, or services-led growth roles, with comfort owning merchant-facing delivery and strategy
• Strong understanding of email marketing, lifecycle strategy, retention, and post-purchase growth
• Comfortable leading merchant-facing conversations and strategy reviews
• Highly organized and confident managing multiple accounts simultaneously
• Strong communicator who can translate strategy into clear briefs and recommendations
• Experience working cross-functionally with Product, Partnerships, or Operations teams
• Comfortable operating in a fast-paced, evolving US GTM environment

Bonus (not required):

• Experience with HubSpot or Marketo
• Experience delivering productized services or managed marketing offerings
• Experience working with global or distributed teams

Why This Role Matters

This role enables SHOPLINE to scale SmartPush Elite without sacrificing quality, while allowing global marketing leadership to focus on broader GTM strategy and growth.

You’ll play a critical role in turning lifecycle marketing into a repeatable, scalable services program that drives long-term merchant value and sustainable revenue growth.