What are the responsibilities and job description for the Social Media Marketing Associate position at Shop-Vac USA?
Social Media Marketing Associate Tasks:
TikTok Shop Operations (Store Health & Performance)
- Monitor store performance and ensure overall account health.
- Track product ratings, reviews and customer feedback trends.
- Respond to selected reviews/comments to maintain brand voice and engagement.
- Identify risks or issues and proactively escalate to the team.
Influencer & Creator Partnerships
- Identify, outreach and build relationships with TikTok creators.
- Manage collaboration workflow including product seeding and sample tracking, briefing creators with clear content direction and monitoring content delivery and performance.
- Evaluate creator performance and build a pool of high-potential long-term partners.
Performance Marketing & Campaign Execution
- Support TikTok growth strategy and campaign planning.
- Assist with GMV Max campaigns and platform advertising tools.
- Plan and execute promotional activities and platform campaigns.
- Track performance metrics and continuously optimize for conversion and ROI.
Content & Account Growth
- Manage and grow Official TikTok accounts with potential to support content expansion across platforms such as YouTube Instagram and Facebook.
- Execute a structured content plan including High frequency posting in early-stage growth and transition to strategic data-driven content planning.
- Collaborate on content ideation, trends and storytelling.
Preferred Qualifications:
- 1-3 years of experience in TikTok, Social media or E-Commerce Marketing.
- Strong interest in TikTok content, creator economy and short-form video trends.
- Experience or exposure to influencer/affiliate marketing is a strong plus.
- Highly organized with the ability to manage multiple workflows; (creators, contents and campaigns).
- Data-driven mindset with understanding of key metrics; (engagements, CR, conversion, GMV).
- Strong communication skills and proactive with a ownership-driven attitude.
- Comfortable working in a startup-like environment with ambiguity and fast iteration.
- Interest in multi-platform content growth (TikTok, YouTube, Instagram, etc.)
- Mandarin Speaking a plus.
Benefits & Compensation
We offer a comprehensive, competitive package designed to support your health, well-being, and financial security:
- Competitive salary and annual bonus eligibility- 10% to 15% bonus target range
- Medical, dental, and vision coverage (EPO and HSA plan options)
- Company-paid Life/AD&D and Disability Insurance
- 401(k) Safe Harbor Retirement Plan with employer match
- Paid Time Off including vacation, sick time, floating holiday, and 11 company-paid holidays
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
- Employee Assistance Program (EAP)
- Voluntary benefits such as Critical Illness, Accident, and Supplemental Life Insurance (including Spouse & Child coverage)
Salary Range: $60,000 - $75,000
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Salary : $60,000 - $75,000