DTC eCommerce Specialist

Position Summary:

We’re looking for an ambitious and digitally savvy eCommerce Specialist to join our fast-growing Direct-to-Consumer team — one of the largest and most dynamic sales channels in our business. This is a high-impact, critical role that will help shape the next chapter of our online growth across the U.S. and Canadian markets.

As an integral member of the team, you’ll play a key role in stewarding, promoting, and growing our Shoes For Crews branded portfolio, as well as our co-branded partnerships with industry leaders like New Balance, DeWalt, Cole Haan, Puma, and others. You’ll collaborate cross-functionally with Marketing, Product Development, Operations, Agency Partners, and our EU team to ensure alignment, execution, and powerful storytelling across every digital touchpoint to support our safety consumer.

This is a great opportunity to contribute to a brand with purpose and performance at its core — helping us drive sustainable growth, expand market share, and deliver best-in-class experiences that connect with millions of customers who rely on Shoes For Crews every day.

Key Responsibilities and Accountabilities:

Website & Product Management

• - Take full ownership of the ShoesForCrews.com product experience — ensuring every listing, image, and description inspires confidence and converts browsers into buyers.
• - Champion site accuracy, performance, and storytelling, managing product titles, descriptions, images, pricing, and SEO metadata to deliver best-in-class presentation and discoverability.
• - Partner with cross-functional teams to merchandise product categories with precision and creativity, aligning with seasonal trends, campaigns, and key business priorities.
• - Collaborate with our Design and Content teams to refine navigation, elevate the category architecture, and drive consistent, premium brand expression across all touchpoints.

2. Marketing & Promotions

• - Be a key player in executing high-impact digital marketing initiatives — from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion.
  - Own the promotional and launch calendar, ensuring campaigns, product drops, and seasonal events are flawlessly executed and aligned to commercial goals.
  - Leverage data-driven testing (A/B, UX, copy, creative) to optimize conversion, engagement, and user experience.
  - Collaborate closely with Marketing and Agency partners to amplify brand awareness, drive qualified traffic, and measure ROI across channels.

Analytics & Reporting

• - Monitor, analyze, and interpret performance metrics — including traffic, conversion rate, AOV, bounce rate, and cart abandonment — to identify trends and opportunities for growth.
  - Deliver insightful weekly and monthly reports, transforming data into actionable strategies that move the needle.
  - Utilize advanced tools such as Google Analytics, Shopify Analytics, SEMrush, Helium10, and ContentSquare to uncover opportunities that enhance site performance and customer experience.

Customer Experience & Optimization

• - Serve as the voice of the customer across the DTC experience — analyzing behavioral data and feedback to improve UX, retention, and satisfaction.
  - Lead product review and feedback programs, turning insights into actionable improvements that strengthen trust and advocacy.
  - Partner with Customer Service and Operations teams to optimize the post-purchase journey, elevate support content, and ensure a frictionless, best-in-class experience from checkout to delivery.

Qualifications and Skills Required:

• Strong understanding of digital commerce platforms (Shopify, WooCommerce, Magento, etc.).
• Proficient with analytics and reporting tools (Google Analytics, Excel/Sheets, Shopify Analytics).
• Proficient experience with SEO, SEM, and paid media best practices, analysis and day-to-day management.
• Experience with Klaviyo, Mailchimp, or similar CRM/email marketing platforms.
• Experience with Shopify or similar eCommerce platforms and CMS.
• Familiarity with data visualization tools (e.g., Looker Studio, Tableau).
• Understanding of UX principles and A/B testing methodologies.
• Excellent organizational skills and attention to detail.
• Strong communication and collaboration abilities across teams.
• Analytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools, Tableau (or other BI tools), ERP, etc.
• Genuine passion and curiosity in everything eCommerce, consumer behavior, and staying ahead of industry trends.

Education Required:

• Bachelor’s degree or higher in marketing, business, communications, or related field.
• Minimum 2-4 years’ experience in eCommerce operations, digital marketing, or retail management.