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Market Sales Director

Shoe Sensation, Inc.
Watertown, SD Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/17/2026
Market Sales Director (Multi Unit Leader)

Position Overview: Since opening in 1984, Shoe Sensation has focused on bringing America’s top footwear brands to growing communities in the Midwest and South. Shoe Sensation has achieved success through superior merchandise assortment, and outstanding customer service, within a well-designed and comfortably appointed store environment.

The Market Sales Director is the sales driver for the market. This person works with Store Managers and Community Connections Directors to drive the business. This role drives the store manager performance and trains all associates on sales techniques during every visit. This role analyzes and understands the conversion rates and key performance indicators for each store and holds those managers accountable for their goals by building action plans and following-up on the outcomes of those action plans.

Primary Accountabilities/Job Responsibilities

  • Train all associates on sales driving during every visit
  • Work with Outside Sales director to analyze local markets for areas of opportunity and the ensure managers are making positive impacts on the community.
  • Analyze data on KPIs and Conversion – hold stores accountable for hitting expected metrics
  • Rollup top and bottom 5 stores along with action plans to Market President weekly
  • Partner with HR Director on “Sales Performance Improvement Plans” with underperforming managers
  • Communicate with merchant team when stores have aging inventory or need to transfer inventory to another store
  • Ensure store compliance in capturing customer profile information which includes cell/phone, name, email, zip code
  • Attendance and support of local sales driving events where necessary
  • Complete Sales Checklist in every store visit
  • Labor Management reviewing and approving schedules on a weekly basis to maximize conversion
  • Labor Rollups and reporting holding stores accountable for labor goals
  • Hold stores accountable for brand standards
  • Verify and change locks/cores with every key holder turn
  • Filling in and/or coordination to fill in schedule gaps in stores
  • Coordinate with Marketing for large scale promotional support (radio ads, remotes, billboards, etc.)


Skills, Knowledge, And Qualifications

  • Minimum of 2 years of Sales Driving experience in a retail environment as a market leader (multi-unit)
  • Demonstrated efficiency in Microsoft suite, specifically Microsoft Word and Excel
  • Strong analytical and problem-solving skills
  • Strong organization and planning skills
  • Ability to prioritize, schedule, and meet deadlines in a fast-paced environment
  • Ability to handle multiple activities, projects, and priorities in a fast-paced environment
  • Ability to deal with ambiguity and manage changing priorities
  • Strong verbal and written communication skills
  • Ability to build relationships at all levels
  • Ability to coach and develop team through influence
  • Ability to handle confidential and sensitive information
  • Ability to manage projects from beginning to end
  • High School Diploma or GDE required
  • 75% travel


To perform the responsibilities of a Market Sales Director, an individual must have the ability to perform the essential duties outlined in the accountability and responsibility section of the job description satisfactorily and in accordance with Shoe Sensation, Inc. policies and any applicable laws.

The requirements of this position are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While working all employees will frequently be expected to stand, walk and sit. Employees will be required to climb ladder, reach, stoop, kneel, crouch or crawl. Employees are required to lift/move up to 25-50 pounds. Must be 18 years of Age or older. Travel may be required up to 75%.

Salary.com Estimation for Market Sales Director in Watertown, SD
$180,707 to $233,392
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