Marketing Manager

About ShipIn

ShipIn Systems is redefining how the maritime industry understands, manages, and reduces operational risk. Our AI-powered visual fleet intelligence platform connects onboard video with shore-based teams, turning everyday vessel operations into actionable insight that helps prevent incidents before they escalate.

We work with many of the world’s leading shipowners and operators to bring greater visibility, accountability, and learning into daily operations at sea. The result is safer crews, stronger performance, and smarter decision-making across global fleets.

If you’re drawn to complex, real-world industries and want to build technology that changes behavior and improves safety at scale, join us.

About the role

ShipIn is hiring a Marketing Manager to own execution of our named-account strategy across priority maritime fleets.

This is a hands-on, revenue-focused role responsible for: Penetrating Tier 1 target accounts, increasing qualified enterprise pipeline, orchestrating always-on account air cover, improving paid media efficiency across priority accounts, and supporting momentum from pilot through broader fleet expansion

You will work closely with Marketing, BDRs, Sales, and RevOps to turn high-intent signals into qualified opportunities and deepen engagement across complex maritime buying committees.

Key Responsibilities

Account-Based Marketing

• Execute Tier 1 ABM programs across strategic maritime operators
• Build and maintain buying committee coverage across priority fleets
• Orchestrate always-on account air cover across paid, retargeting, and outbound support
• Partner with BDRs to activate signal-based plays (Warmly, engagement, intent)
• Develop persona-specific messaging aligned to safety, technical, and executive stakeholders
• Drive account engagement and meeting conversion from named targets
• Track and improve account penetration metrics

Expansion Support

• Support pilot-stage air cover and multi-threading programs
• Strengthen engagement across the buying committee during active opportunities
• Build retargeting and nurture pressure for in-cycle accounts
• Partner with Sales and Customer teams to reinforce expansion readiness
• Help surface expansion signals from engaged accounts

Buyer Journey & Lifecycle Programs

• Design and implement the end-to-end buyer journey, i.e., first touch through pilot, onboarding, and expansion.
• Build lifecycle programs including post-event follow-up, nurture sequences, pilot support, and expansion campaigns.
• Work hands-on in CRM and marketing automation tools to launch and maintain programs (HubSpot experience a plus).
• Identify friction points and continuously improve conversion and deal velocity.

Qualifications

• 4–7 years in B2B SaaS ABM, demand gen, or performance marketing
• Experience running named-account or enterprise ABM programs
• Proven impact on pipeline creation
• Strong hands-on LinkedIn Ads ownership
• Comfort working in HubSpot or similar CRM/MAP
• Highly analytical and experiment-driven mindset
• Ability to operate in a lean, fast-moving environment

What We Offer

• $100,000–$120,000 base salary, competitive benefits and 401(k) matching.
• Eligible to participate in ShipIn’s bonus and equity plan.
• Direct ownership of ShipIn’s go-to-market execution.
• A collaborative Boston-based team with hybrid flexibility - in office M, T, W
• Clear opportunity to grow into a marketing leadership role.
• The chance to help shape how a global industry adopts modern technology.
• And yes, a chance to become a ship captain (seriously).