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Shinola Retail Store Manager - Grand Rapids Downtown

Shinola
Shinola Salary
Grand Rapids, MI Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/17/2026
POSITION SPECIFICATION

DIVISION: RETAIL | JOB TITLE: STORE MANAGER/CO-MANAGER/CDM

REPORTS TO: REGIONAL/DISTRICT/AREA MANAGER

Purpose and Scope

The role of this position is to oversee all aspects of the store business and uphold Shinola’s

Brand Values to foster an enriched environment for both team members and guests. The manager works

with determination to ensure that every interaction, large or small, is carried out with consistent

energy, consideration and excellence. They actively work to spread joy each day by bringing their

authentic self to work, sharing their smile, and embracing change as an opportunity to grow. They

uphold the company standard of quality by practicing integrity and never settling for “just good

enough.” They’re courteous and treat every guest encounter with the same hospitality as a

guest in their own home. They work with humility and carry an understanding that we all share equal

responsibility of strengthening the organization’s mission by living out our values every day.

Business Development

  • Analyze store performance and business trends. Proactively build strategy and make appropriate adjustments to positively impact the overall business.
  • Effectively manage workload to positively impact personal sales goals and the store’s overall performance.
  • Utilize all available programs to monitor and analyze store sales performance through KPI metrics. Establish and implement specific action plans to improve business and drive revenue.
  • Build and optimize store schedules based on KPI analysis to conform with business needs and trends.
  • Follow the experience leader standards to drive the business on the sales floor and maintain standards of the guest experience.
  • Actively collaborate with Field Leadership on implementation of company initiatives and strategies to drive revenue.
  • Recruit talent that will maintain consistent store performance and diversity of the store team. Hire employees with skills and availability ensuring that the needs of the business is met.
  • Partner with the Human Resources team to onboard new employees and maintain status of current employees

Client Management

  • Create client engagement strategy and execute initiatives based on analysis of targeted reporting of the store and market. Actively find creative ways to expand and maintain new guest leads and build client database.
  • Utilize Salesforce to maintain customer relationships through in depth information capture and maintain detailed client profiles.
  • Maintain a proactive selling culture that focuses on building long term relationships in relation to the company’s brand values.
  • Ensure that members of the sales team are creating quality connections.

Team Management

  • Communicate store performance and business needs with store team and field leader to ensure the store is operating optimally within company procedures and standards.
  • Work with the store team to maintain training compliance within HR, product knowledge and selling behaviors through online training platform and workshops.
  • Utilize the company’s outlined development tools to understand and recognize development levels of store team members to create an environment of consistent improvement and growth.
  • Provide consistent objective and constructive coaching and feedback to ensure performance transparency, team member development and to maintain a positive team morale.
  • Regularly and consistently abides by the Standards of Conduct and Ethics, and all policies and procedures included within

Operations & Visual Merchandising

  • Adhere to company Loss Prevention standards to maintain the integrity of the sales floor and product.
  • Adhere to company shipping and handling guidelines to successfully conduct product transfers, liquidations and RTV’s.
  • Monitor and manage store supply levels and budget to ensure the store is running optimally and stocked properly.
  • Manage visual merchandising standards and practices ensuring that the store and product displays are in line with company guidelines

Sampling Of Total Rewards Program

  • Compensation type: Salary
  • Compensation:
    • Compensation can be negotiated based on previous experience & qualifications
      • Starting at $65,800 per year
  • Bonus eligibility:
    • Potential monthly bonus based on store financial performance and start date
    • Employee hiring referral bonus


  • Paid Time-off: (For FT status team members only)
    • Paid Corporate Holidays
    • Paid Vacation days (accrued)
    • Paid Float days
  • Benefits
    • Medical, dental & vision (For FT and PT Reg status team members only)
    • 401k with company match
    • Employee assistance program (EAP)
    • Pet Insurance
    • Merchandise discounts
    • Complimentary employee watch
Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Shinola is an equal opportunity employer. We believe that every employee has the right to work in surroundings that are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

Salary : $65,800

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