What are the responsibilities and job description for the Digital Media Director position at Shine United?
POSITION OVERVIEW: You're a Digital Media Director who loves the strategy behind the plan as much as the results it delivers.
You see the whole board – paid search, programmatic, social, audio and CTV. You understand not just what each channel does, but how they work together to move a brand forward. You're as comfortable building a plan from scratch as you are defending it in a client meeting, and you know the difference between a tactic that looks good on a flowchart and one that actually delivers.
As Digital Media Director, you'll lead planning and execution of media buys across a portfolio of clients – managing budgets, building plan decks and flowcharts, overseeing buy authorizations, and delivering reporting that tells a clear story. You'll mentor junior media team members, helping them grow and contribute at every stage. Success is measured by campaign performance, client outcomes and team advancements.
If you're a strategic media thinker ready to do the best work of your career, Shine is your next chapter.
KEY RESPONSIBILITIES:
- Planning media buys based on input from clients and account service
- Executing media buys as approved by clients
- Managing and optimizing media buys
- Reporting on media buy results
- Guiding other media team members in project execution
QUALIFICATIONS:
- Bachelor’s degree or higher
- 6 years of agency media strategy and execution experience
- Clear, consistent and concise communication skills
- Ability to provide media plans and strategy including flow charts
- Knowledge of full scope of paid media tactics and their role in delivering on campaign objectives
- Ability to execute approved media buys either working through vendor partners or directly fulfilling the buys via self-service platforms
- Ability to report on media campaigns both during and at the conclusion of the campaign and provide insights and implications to guide campaign optimizations and future planning exercises
- Experience in presenting and explaining media strategies and outcomes
COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.
ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America’s Heartland – Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine’s work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.
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Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.