What are the responsibilities and job description for the Paid Media Manager position at SHI International Corp?
About Us Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy: Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S. Continuous professional growth and leadership opportunities. Health, wellness, and financial benefits to offer peace of mind to you and your family. World-class facilities and the technology you need to thrive – in our offices or yours. Job Summary The Paid Media Manager position aims to develop and manage the effectiveness and execution of SHI’s digital marketing programs, including cobranded campaigns with partners. Success will be measured by; an overall increase of the success of partner digital marketing campaigns, timely feedback and optimization of those campaigns, amount of actionable traffic generated and provided to SHI’s website, establishment and tracking of KPIs to gauge the effectiveness of programs, and campaigns and communicate their value to SHI. The Paid Media Manager will work closely with our internal digital partner marketing managers, our internal growth marketing team, the partner marketing team, and external resources to execute digital marketing campaigns and track their effectiveness. You will showcase your marketing campaigns' overall results and energy by building reports with our business insights team. This position is part of the SHI Marketing Team. Role Description Plan, launch, and manage paid media campaigns across platforms, including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and Spotify Ads. Collaborate with internal stakeholders to align campaign goals with business objectives. Monitor campaign performance daily and implement optimizations to improve ROI, CTR, conversion rates, and other KPIs.Test new ideas using A/B testing in ads and landing pages, and provide measured results to showcase where improvements have been made. Increase conversions through improved quality of deliverables, including high-quality ads and strong messaging. Manage the efforts of an extended campaign team (both social media, creative design, and partner managers) and own the reporting and optimization of campaigns. Collect and share the qualitative and quantitative data back to the organization with Business Insights Team to determine and develop required reports and recommend areas of improvement. Analyze the data of partner campaigns to provide opportunities for optimization. Collaborate with a larger Partner Marketing Team to develop new programs and improve all partner digital marketing offerings/programs. Perform digital platforms research and recommendations by exploring, reviewing, and testing new and exciting digital marketing tactics and platforms. Offer a strategic approach in communicating programs available to SHI while providing options that meet MDF budgets and acceptable delivery timelines. Teach our marketing offerings to internal teams as needed. Behaviors and Competencies Adaptability: Can demonstrate a willingness to accept feedback and adjust to new tasks or changes in the workplace. Analytical Thinking: Can understand and interpret basic data or information. Business Acumen: Can understand and apply basic business concepts and terminology. Collaboration: Can demonstrate a willingness to contribute to team tasks and responsibilities when assigned. Communication: Can communicate simple ideas and information clearly. Creativity: Can think beyond conventional solutions and propose simple creative alternatives. Customer-Centric Mindset: Can demonstrate an understanding of customer needs and preferences when assigned tasks. Responds to customer inquiries and feedback in a timely and courteous manner. Data Analysis: Can understand basic data sets and use simple analytical techniques to extract insights. Digital Acumen: Can demonstrate an understanding of basic digital tools and technologies. Innovation: Can contribute to brainstorming sessions and propose simple ideas. Skill Level Requirements Advanced proficiency with Excel and PowerPoint - Basic Ability to utilize Marketing specific software tools or applications proficiently - Basic Ability to use data to inform all decisions - Basic Strong project management and organization skills - Basic Ability to manage multiple projects in a fast-paced environment - Basic Ability to prioritize and multi-task and meet deadlines - Basic Other Requirements Completed Bachelor’s degree in Marketing, Business, or a related field. 1-3 years of experience in digital marketing for an agency or client-side marketing team 3 years of experience managing both internal and external resources of writing, design, and development 3 years of experience owning and executing B2B partner GTM tactics Proven track record of successful campaigns through digital marketing channels 3 years of experience with creating, coordinating, and executing lead generation and marketing campaigns 3 years of direct experience with content creation and coordination of graphic design deliverables Experience with SEO The estimated annual pay range for this position is $65,000 - $85,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending. Equal Employment Opportunity – M/F/Disability/Protected Veteran Status Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy: Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S. Continuous professional growth and leadership opportunities. Health, wellness, and financial benefits to offer peace of mind to you and your family. World-class facilities and the technology you need to thrive – in our offices or yours.
Salary : $65,000 - $85,000