What are the responsibilities and job description for the Sr. Campaign Manager- Microsoft Solutions position at SHI International Corp.?
About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 7,000 Of Them. If You Join Our Team, You’ll Enjoy
The Campaign Manager: Microsoft Solutions is responsible for developing and executing integrated, full-funnel campaigns aligned to SHI’s Microsoft solution categories, including Security, AI workforce solutions, and Cloud & AI. This role ensures Microsoft solution campaigns are tightly aligned to SHI wide marketing initiatives while clearly layering in SHI services, differentiation, and value.
This individual partners closely with solution leaders, sales, alliances, and marketing teams to drive consistent, scalable GTM messaging that supports pipeline growth and long-term customer value.
Role Description
Solution Led Campaign Strategy
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 7,000 Of Them. If You Join Our Team, You’ll Enjoy
- Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World-class facilities and the technology you need to thrive – in our offices or yours.
The Campaign Manager: Microsoft Solutions is responsible for developing and executing integrated, full-funnel campaigns aligned to SHI’s Microsoft solution categories, including Security, AI workforce solutions, and Cloud & AI. This role ensures Microsoft solution campaigns are tightly aligned to SHI wide marketing initiatives while clearly layering in SHI services, differentiation, and value.
This individual partners closely with solution leaders, sales, alliances, and marketing teams to drive consistent, scalable GTM messaging that supports pipeline growth and long-term customer value.
Role Description
Solution Led Campaign Strategy
- Drive campaign strategy and execution for Microsoft solution areas, including:
- Security, AI workforce solutions, and Cloud & AI
- Deliver solution-based campaigns that:
- Address customer pain points and outcomes
- Highlight Microsoft technologies and SHI services together
- Align to Microsoft and SHI GTM priorities
- Ensure campaigns are solution and outcome-driven, not product-led
- Work cross-functionally to ensure SHI services messaging is layered into all Microsoft solution GTM campaigns
- Support development of solution briefs, campaign themes, and messaging frameworks
- Consistent messaging and positioning
- Clear integration of Microsoft solutions within broader SHI narratives
- Produce win wires working from service wins and work with alliances to deliver them to the relevant Microsoft Teams
- Work with internal teams to produce win-wires and customer case studies as applicable
- Work cross-functionally with: SHI sales, Alliances, Services, and marketing leadership, as well as the Microsoft alliance
- Coordinate campaign execution across multiple teams while maintaining consistency and alignment
- Be brand certified and capable of creating campaign assets and emails
- Identify needs for advanced or strategic content and collaborate with:
- Internal SMEs
- External partners and agencies
- Ensure all assets meet SHI brand standards and Microsoft partner compliance requirements
- Run full funnel campaigns tied to solution adoption and growth
- Understand and manage lead flow, attribution, and follow-up in partnership with marketing operations
- Ensure leads are properly routed and supported with relevant sales enablement
- Measure campaign success through:
- Engagement and conversion metrics
- Increase in account-level contacts
- Pipeline contribution
- Solution adoption indicators
- Optimize campaigns based on performance data and stakeholder feedback
- Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
- Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
- Business Acumen: Can provide strategic guidance and insights to drive overall business success.
- Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
- Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
- Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.
- Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.
- Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
- Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
- Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
- Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
- Experience in developing and executing strategies to generate interest and support the sales process. - Expert
- Ability to examine and model data to support marketing decision-making. - Expert
- Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
- Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert
- Completed a Bachelor's Degree in a related field required
- 5-8 years of Marketing experience
- 2 years of f management experience
- Ability to travel 20%
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Salary : $100,000 - $200,000