Marketing Automation Specialist

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.

Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 6,000 Of Them. If You Join Our Team, You’ll Enjoy

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.
  
  

Job Summary

As a Marketing Automation Specialist, you will be part of a highly specialized team within Marketing Operations responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with campaign and event managers, designers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Role Description

• Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation
• Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications
• Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment –
• Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program
• Email marketing program development and execution, including segmentation, testing, and deployment
• Assist in the maintenance of marketing automation integration with CRM and additional marketing applications
• Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  
  

Behaviors and Competencies

• Adaptability: Can demonstrate a willingness to accept feedback and adjust to new tasks or changes in the workplace.
• Analytical Thinking: Can understand and interpret basic data or information.
• Business Acumen: Can understand and apply basic business concepts and terminology.
• Collaboration: Can demonstrate a willingness to contribute to team tasks and responsibilities when assigned.
• Communication: Can communicate simple ideas and information clearly.
• Creativity: Can think beyond conventional solutions and propose simple creative alternatives.
• Customer-Centric Mindset: Can demonstrate an understanding of customer needs and preferences when assigned tasks. Responds to customer inquiries and feedback in a timely and courteous manner.
• Data Analysis: Can understand basic data sets and use simple analytical techniques to extract insights.
• Digital Acumen: Can demonstrate an understanding of basic digital tools and technologies.
• Innovation: Can contribute to brainstorming sessions and propose simple ideas.
  
  

Skill Level Requirements

• Advanced proficiency with Excel and PowerPoint - Basic
• Ability to utilize Marketing specific software tools or applications proficiently - Basic
• Ability to use data to inform all decisions - Basic
• Strong project management and organization skills - Basic
• Ability to manage multiple projects in a fast-paced environment - Basic
• Ability to prioritize and multi-task and meet deadlines - Basic
  
  

Other Requirements

• Completed Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of marketing or technology industry experience
• Experience with marketing automation and/or marketing operations
• Knowledge of database management concepts and best practices
• High-level understanding of regulations covering personal data e.g. GDPR, CCPA, PIPEDA, etc.
  
  

The estimated annual pay range for this position is $45,000 - $75,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status