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Marketing Market Segment Manager

Sherwin-Williams
Cleveland, OH Full Time
POSTED ON 7/16/2026
AVAILABLE BEFORE 8/14/2026
Job Description

This role is accountable for the development and execution of the Furniture & Specialty Segment business strategy in North America. Executing the strategy will result in profitably growing Sherwin-Williams share of the market for the Industrial Wood Coatings Division by effectively aligning resources with opportunities. Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth. This position works cooperatively with the Global Industry Director for Furniture & Specialty, who oversees the development and execution of the Furniture & Specialty strategy in all regions. This position provides strategic leadership for Sales, R&D and Product Management teams in North America and serves as a key member of the Regional Marketing leadership organization.

Additional Details:

  • This position will require up to 20% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Responsibilities

Core Responsibilities and Tasks:

  • Develop growth strategies for the Furniture & Specialty Segment and sub-segments in North America.
  • Convert the strategy into multi-year growth plans that expand both position and profitability.
  • Align regional sales, R&D and Product Management resources to execute the growth plan.
  • Establish leading operational and lagging financial metrics for the segment and manage these. These metrics should include, but are not limited to, sales growth and margin growth.
  • Grow market share in key geographies.
  • Stay within budget and timelines in achieving the above results

Strategic Plan:

Build and refine the segment strategy at the sub-segment level, in North America each year. The strategy should include:

  • Strong fact base, quantifying key dimensions of the Furniture & Specialty segment.
  • Quantified assessment of sub-segment attractiveness in each relevant geography; competitive intelligence.
  • Identify and quantify the impact of disruptors and accelerators in the segment.
  • Defined business model and channel strategy.
  • Segment industry value chain overview, driving differentiation and sustainable competitive advantage.

Strengthen Customer Loyalty

Execute the strategy to achieve the financial growth plans. This should include:

  • Aligning all internal stakeholders around segment growth plans.
  • Maintaining contact with key customers in North America to gain market insight and deeper customer understanding.
  • Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
  • Supporting sales in positioning appropriate product offerings for target customer segments
  • For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.

Product Development & Commercialization:

  • Develop a robust new product development roadmap, including an active ideas pipeline. This roadmap should ensure market share and profit expansion. Collaborate with Product Management on roadmap execution.
  • Responsible and accountable for Stage Gate Phase 1 Opportunity Identification, including a full business case with clear product positioning and value propositions as well as a detailed financial pro forma including volume targets and pricing guidance.
  • Responsible and accountable for Stage Gate Phase 5

Qualifications

Minimum Requirements:

  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a bachelor’s degree
  • Must be able to travel as required by the position
  • Must have a U.S. Passport, as travel to Canada may be required
  • Must have a minimum of five (5) years business development, brand marketing, channel marketing, product management, or sales experience with a successful track record of driving sales and profitability growth
  • Must have experience with successfully launching new products via the Stage Gate process
  • Must have at least one (1) year product management experience
  • Must have at least one (1) year experience with Microsoft Office (including PowerPoint, Word and Excel)

Preferred Qualifications:

  • Have a Master's of Business Administration
  • Have prior experience in product management or strategic marketing role
  • Have a technical background with focus in Industrial markets
  • Have an understanding of distribution business model

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.

Salary : $119,013 - $154,168

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