What are the responsibilities and job description for the Marketing Communications Specialist - Energy & Transportation position at Sherwin-Williams?
Job Description
The Marketing Communications Specialist for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will support marketing communication external and internal programs for a diverse range of energy market segments including oil and gas, power generation, alternative, and hydrocarbon fire protection and transportation markets including commercial and government marine and freight rail. This role supports a team of 25 marketing and sales members driving more than $176M in revenue.
The marketing communications specialist will report to the Energy Marketing Communications Manager and assist with written and visual content development for presentations, video, website, promotional campaigns, sales collateral, and LinkedIn; provide support for events and tradeshows; support digital asset management; support internal communications and manage division intranet. The specialist will have the opportunity to gain experience in a dynamic B2B marketing and sales-oriented environment and work first-hand with business leaders and creative resources to create brand awareness in the industrial coating market. For this role all daily tasks will involve close collaboration with segment marketing, field marketing, sales team, external agencies and internal digital/creative teams.
Additional Information:
This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113 and will have at least 20% travel.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Responsibilities
Minimum Requirements:
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
The Marketing Communications Specialist for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will support marketing communication external and internal programs for a diverse range of energy market segments including oil and gas, power generation, alternative, and hydrocarbon fire protection and transportation markets including commercial and government marine and freight rail. This role supports a team of 25 marketing and sales members driving more than $176M in revenue.
The marketing communications specialist will report to the Energy Marketing Communications Manager and assist with written and visual content development for presentations, video, website, promotional campaigns, sales collateral, and LinkedIn; provide support for events and tradeshows; support digital asset management; support internal communications and manage division intranet. The specialist will have the opportunity to gain experience in a dynamic B2B marketing and sales-oriented environment and work first-hand with business leaders and creative resources to create brand awareness in the industrial coating market. For this role all daily tasks will involve close collaboration with segment marketing, field marketing, sales team, external agencies and internal digital/creative teams.
Additional Information:
This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113 and will have at least 20% travel.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Responsibilities
- Marketing Communications Program Execution
- Execute segment content initiatives for product launches, demand generation campaigns, sales promotions, trade shows, and PR programs under the guidance of the marketing communications manager/director.
- Coordinate project timelines, inputs, and deliverables with creative services and digital marketing teams.
- Contribute ideas to improve campaigns and leverage resources across teams to enhance efficiency and consistency.
- Track and report on campaign performance, contributing insights for continuous improvement.
- Digital
- Develop and provide content for social media accounts, coordinating with the Inbound Marketing Manager on scheduling and best practices.
- Create, update, and publish content for designated segment pages on websites.
- Work with the digital marketing team to implement best practices and support demand generation efforts through marketing automation platforms.
- Collaborate with CRM team to request campaign dashboards and customer contact lists.
- Content Development and Media Program Coordination
- Assist with coordination with creative agencies in development of long form content including case studies, white papers, thought leadership articles.
- Contribute to ideation and planning for video and photography capture and editing.
- Partner with marketing communications manager to plan and manage paid media programs including digital ads, webinars, podcasts, white paper placements, etc.
- Lead development, review and publication of marketing collateral.
- Work closely with the sales organization to drive awareness and utilization of content, as well as ideation for new content.
- Events
- Support the development of content and programming for the annual North America Sales Meeting.
- Assist in planning and executing key industry, customer, and trade show events aligned with divisional objectives.
- Provide coordination and logistical support for customer-facing events, including training sessions, presentations, and product demonstrations.
- Internal Communications
- Coordinate ongoing communications to internal teams through collaboration platforms.
- Maintain divisional sales and marketing content on SharePoint.
- Additional Skills & Experience
- Excellent oral and written communications skills
- Experience in written and visual content creation
- Integrated digital marketing campaign development and execution
- Highly organized and self-driven
- Thrives in a collaborative team environment
- Success and results oriented
Minimum Requirements:
- Must be at least eighteen (18) years of age
- Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1,etc.)
- Must have a valid, unrestricted drivers license.
- Must have a bachelor’s degree or higher.
- Must have three (3) years of experience in marketing communications.
- Must be willing to travel as required for this position.
- Have a bachelor’s degree or higher in marketing, communications, or business.
- Have five (5) years of experience in marketing communications.
- Have one (1) year of experience using Microsoft Office products (e.g Word, Excel, PowerPoint, Teams and Outlook).
- Have experience with Content Management Systems, such as Adobe Experience Manager.
- Have experience with Customer Relationship Management, such as Salesforce or Microsoft Dynamics.
- Have experience with marketing automation, such as Marketo or Hubspot.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Salary : $68,302 - $85,664