Public Relations Specialist

Description

JOB SUMMARY

This is an ideal opportunity to work at a growing organization with a strong family culture. Shepherd Insurance is a privately-owned insurance agency that has delivered risk management solutions since 1977. With a wide variety of insurance and financial products, we are among the largest independent agencies in the country.

As the Public Relations Specialist within the Shepherd family, you will develop and implement clear, persuasive copy for press releases, internal updates, newsletters and client materials. You will play a crucial role in the strategy of organizational messaging and implementation. In addition, you will assist with event communications, production and promotion as part of the internal marketing team. 

ROLES AND RESPONSIBILITIES:

• Write and edit clear, persuasive copy for press releases, internal updates, newsletters, and client materials. 
• Assist with copywriting digital content for web, social media, and blogs to support branding positioning. 
• Develop messaging for business proposals and client acquisition.
• Build and maintain media and stakeholder relationships.
• Assist with award applications and promotions. 
• Plan, write and execute email campaigns for internal and external audiences. 
• Support internal communications and ensure consistency in messaging.
• Assist with event communications, production and promotion. 
• Track and analyze communication campaign metrics. 
• Collaborate with cross-functional teams and external partners.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Conduct market research to better understand customer needs, preferences, and behaviors.
• Monitor industry trends to incorporate into overall marketing strategies through team collaboration. 
• Perform other related duties as assigned. 

Requirements

REQUIRED SKILLS/ABILITIES:

• Familiar with a variety of computer software applications including Microsoft Office products (Word, Excel, Outlook, PowerPoint) and marketing software.
• Ability to create and build relationships with team members.
• Strong copywriting and editing skills for internal and external communications.
• Experience with media relations and digital content creation.
• Ability to create and build relationships with team members
• Proficient in current marketing trends, best practices and ability to stay ahead of them.
• Detail-oriented, collaborative, and customer-focused. 

EDUCATION AND EXPERIENCE REQUIREMENTS: 

• Education requirement: College degree preferred in Public Relations, Marketing, Communications or relevant field. High school diploma or equivalent (GED) is required.
• Experience: At least two (2) to three (3) years’ experience in a similar position is desirable.

WORKING CONDITIONS/PHYSICAL DEMANDS

Work environment characteristics and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is not exposed to weather conditions. The noise level in the work environment is usually moderate.