Demo

AV National Sales Manager

Shepard Exposition Services
Shepard Exposition Services Salary
Orlando, FL Full Time
POSTED ON 9/23/2025
AVAILABLE BEFORE 11/23/2025

The AV National Sales Manager will be responsible for day-to-day sales engagement, including new business acquisition and booking audio visual business, as well as growing booked existing business by 10% annually. 

Shepard Audio Visual is a nationwide, full-service AV production, rigging, lighting, and staging company. This role will be responsible for identifying and pursuing accounts related to tradeshows, corporate events, meetings featuring general and educational sessions, digital branding initiatives, and audio-visual rental requirements for conventions.

Key Contributions of the Role
  • Proactively solicit new business opportunities through networking and industry events.
  • Cultivate relationships with potential clients in sectors such as trade shows, corporate events, educational sessions, and convention AV rental needs.
  • Research and analyze client needs to create compelling and tailored proposals that align with their specific requirements.
  • Collaborate with Project Managers (PMs) and estimators to ensure accurate and timely quote submissions.
  • Maintain a robust sales pipeline using effective strategies to meet and exceed sales targets.
  • Ensure reporting and benchmarking are up to date to track performance and identify improvement opportunities.
  • Build and maintain long-term relationships with partners, consistently demonstrating a vested interest in their success by prioritizing their satisfaction and growth.
  • Regularly analyze sales data to inform and refine business development strategies.
  • Proven experience in AV sales within the events and hospitality industry, demonstrating the ability to close deals and achieve sales targets.
  • Ability to accurately enter quote data into IntelliEvent (IE) and update as needed.
  • Ability to deliver professional proposals that showcase Shepard AV’s abilities and deliverables to clients.
  • Excellent written and verbal communication skills.
  • Strong organizational and detail-oriented mindset with the ability to manage multiple projects and deadlines effectively.
  • Demonstrated self-motivation and proactive approach to driving sales and developing client relationships.
  • Proficient in using standard office equipment and software, including the Microsoft Office Suite.
  • Bachelor’s degree in related field; or relevant experience may be substituted for formal education.

Aligning With Our Values for Success
  • Demonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork.
  • Ability to perform as a responsible ESOP owner by making daily decisions to benefit the client and the company.
  • Treat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service Program.

Please note that the roles and responsibilities outlined in this job description are not exhaustive and may be subject to change. Additional tasks may be assigned as needed to meet the evolving needs of the company.

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