What are the responsibilities and job description for the Automotive Admin (Social Media Specialist) position at Sheehy Hagerstown?
Sheehy Auto Stores has been named a 2024 and 2025 Top Workplace in Washington, DC, and Richmond!
Sheehy Auto Stores is one of the country's Top 30 Private Dealer groups representing some of the industry's best brands with over 25 locations. Sheehy Auto Stores prides itself on finding the best team members, both experienced and new to the industry, who have that desire to achieve. If this sounds like you, we want YOU to be part of our team!
We don't take a "one-size-fits-all" approach when it comes to our employees' Benefits. Our programs are designed to improve your life at work and at home.
- Health, Vision, and Dental Insurance
- Start earning PTO on your 1st day of employment
- Paid Maternity & Paternity after one year of employment
- Paid Training
- Career Advancement
- 401(K) and profit sharing
Sheehy Auto Mall of Hagerstown has an immediate opening for a Social Media Content Specialist who will develop and execute a comprehensive social media strategy that enhances brand visibility, engages customers, and celebrates employees across all platforms. This role will manage content creation for four dealerships and a collision center, ensuring consistent branding and messaging while driving engagement and conversions.
Responsibilities
- Content Creation & Management: Daily posts for all stores and body shop, monthly employee meeting highlights, holiday party coverage, Subaru Share the Love event, employee and customer spotlights, timeline videos of vehicle repairs.
- Campaign & Event Coverage: Social media coverage for dealership events and community initiatives.
- Brand & Online Presence: Build and maintain consistent branding across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Promotions & Offers: Post new car incentives, vehicle spotlights, service specials, and limited-time offers.
- Community Engagement: Respond to comments, messages, and reviews promptly.
- Analytics & Reporting: Track engagement metrics and provide monthly performance reports.
Requirements
- Recent college graduate preferred; Marketing major strongly desired.
- Strong photography, videography, and editing skills (Photoshop, Canva, or similar tools).
- Excellent copywriting and storytelling ability.
- Familiarity with social media platforms and trends (Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Basic knowledge of paid social advertising and SEO is a plus.
- Ability to manage multiple projects and deadlines.
- A passion for the automotive industry and a strong focus on customer engagement are a bonus.
Our company maintains a strong policy of equal employment opportunities for all associates. We hire, train, promote, and compensate associates on the basis of personal and professional competence and potential for advancement without regard for race, color, religion, sex, national origin, age, marital status, disability, or citizenship, as well as other classifications protected by applicable federal, state, or local laws.
Sheehy Auto Stores is an Equal Employment Opportunity Employer.
