Senior Marketing Specialist

Shaw Search Partners is proud to lead the retained search for a Senior B2B Marketing Specialist with a global tech leader.

The Senior B2B Marketing Specialist will play a key role in driving net revenue growth by generating leads and driving customer engagement and product adoption in US and Canada markets. This role will be responsible for demand generation/upsell campaigns to expand revenue as well as retention initiatives to reduce churn, working in close partnership with the Product Marketing and Sales & Account Management teams.

Responsibilities

• Strategy Development: Translate the overall demand generation and retention strategy into targeted campaign plans, including selecting appropriate channels and tactics, to achieve business and campaign goals through the customer lifecycle.
• Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data.
• Campaign Management: Plan and execute marketing campaigns through various marketing channels, including email marketing, paid media, direct mail and on-site merchandising, to expand revenue, drive product adoption or reduce churn.
• Conversion Optimization: Continuously optimize emails, ads and landing page conversion rates at various stages of the customer journey, from lead capture to conversion.
• Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
• Cross-functional Collaboration: Collaborate with other departments, such as Sales, Account Management, Product Marketing, and Brand, to align marketing efforts with overall business goals.
• Budget Management: Manage the budget allocated for demand generation and retention programs and ensure efficient allocation of resources.
• Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform demand generation and customer retention strategies.

Qualifications

• 3 years experience working in B2B marketing, preferably at a tech company
• Strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
• Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred) to analyze performance and make data-driven decisions.
• Ability to communicate results, key insights and recommendations to key partners and senior leadership to drive marketing strategy. Strong verbal presentation skills and written communication skills.
• Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools. Marketo and Salesforce experience is a plus.
• Ability to think strategically and develop effective demand generation plans that align with business objectives and drive results.
• Ability to write and edit compelling marketing campaign copy, including subject lines, body text, and calls to action (CTAs).
• Creative campaign ideas and concepts that resonate with the target audience.
• Strong organizational and project management skills to execute and manage marketing campaigns effectively.
• Willingness to learn and adapt to changing marketing trends and technologies.
• Precision in tracking campaign data and ensuring all elements of a campaign are executed correctly.
• Excellent organizational skills to manage multiple tasks, deadlines, and projects simultaneously.