What are the responsibilities and job description for the Senior Manager, Consumer Product Marketing position at Shaw Search Partners?
Shaw Search Partners is proud to be leading the search for a Senior Manager, Consumer Product Marketing at a high-visibility, category-leading consumer platform.
This is a newly created role with real ownership across the consumer experience—from how customers discover the product to how they engage and return over time.
You’ll sit at the intersection of product, growth, and marketing, working closely with cross-functional teams to shape the experience, influence what gets built, and ensure it resonates with customers.
Responsibilities
- Own how the consumer experience evolves across the full journey, from first touch through ongoing engagement
- Partner closely with Product to help shape roadmap decisions based on customer behavior, insights, and performance data
- Lead how new features and experiences come to life for customers, from early thinking through launch and iteration
- Use data, experimentation, and customer feedback to identify opportunities to improve engagement, conversion, and retention
- Bring a strong point of view on what matters to customers and how the product should show up in the market
- Work across product, growth, and marketing teams to deliver a cohesive, high-quality experience
- Lead and support a team of Product Marketing Managers, helping them prioritize, execute, and grow
- Translate complex data and insights into clear direction that drives alignment and action
Qualifications
- 8 years of experience across product marketing, growth, or consumer-focused roles
- Experience working on consumer products, marketplaces, or high-scale digital platforms
- Track record of influencing product direction using customer insights and data
- Experience leading launches, experiments, or new product experiences end-to-end
- Strong collaborator, comfortable working across product, engineering, marketing, and analytics
- Experience managing or mentoring others
- Strong communication skills with the ability to simplify complex ideas
- Comfortable operating in a fast-paced, high-ownership environment
*This is a hybrid role and requires 3 days onsite in Boston, MA office.
*Relocation support is available.