What are the responsibilities and job description for the Product Marketing Manager position at Shaw Search Partners?
Shaw Search Partners is proud to lead the retained search for a global technology leader seeking a Product Marketing Manager to drive go-to-market strategy for a suite of B2B products.
You will partner with Sales and Product teams to shape the roadmap, bring new products to market, and ensure strong product adoption. You are deeply customer-centric, insight-driven, and skilled at translating data into actionable strategy. The ideal candidate can think big picture while still diving into details—and is passionate about delighting customers.
Responsibilities
Product & GTM Strategy
- Partner with Product and Sales across the entire product lifecycle to influence roadmap decisions and develop/execute go-to-market (GTM) strategies.
- Align team priorities with product and revenue objectives; measure results to ensure business impact.
- Develop a deep understanding of customer needs; use NPS and customer insights to identify opportunities for improvement.
Customer Insight & Storytelling
- Represent the voice of the customer with clarity and conviction.
- Tell compelling stories that articulate the “why” behind product decisions using data-informed insights.
Positioning, Messaging & Sales Enablement
- Support strategy behind product positioning and messaging for the product suite.
- Create high-quality sales enablement materials including pitch decks, collateral, and messaging frameworks that are aligned with brand standards and resonate with audiences.
Marketing & Creative Strategy
- Support B2B marketing initiatives, including creative strategy and asset development for demand generation and customer retention.
- Apply strong copywriting and creative judgment to ensure clarity, consistency, and impact across all communications.
Cross-Functional Leadership
- Demonstrate strong project management across complex initiatives.
- Operate autonomously, anticipating next steps, stakeholder needs, and potential roadblocks.
- Maintain ownership over initiatives with limited day-to-day oversight.
Qualifications
- Bachelor’s degree
- 4 years of experience, including 2 years in product marketing-B2B preferred.
- Exceptional written and verbal communication; strong storyteller with polished content development skills.
- Proven experience developing and executing successful B2B GTM strategies.
- Demonstrated ability to build strong cross-functional partnerships, particularly with Product and Sales.
- Comfortable thriving in a dynamic, fast-paced environment while managing multiple projects independently.
This is a hybrid role based in Boston and must be onsite 3 days/week.