Direct Response Director

About Shatterproof

Shatterproof is a national nonprofit working toward a world where addiction never defines

or ends a life. Through evidence-based programs, advocacy, and public education,

Shatterproof works to transform systems for tomorrow, support families today, and end

stigma forever. Learn more at shatterproof.org

Who Succeeds At Shatterproof

Shatterproof is in a period of transformative and rapid growth. We are building new

systems, reimagining how work gets done, and creating more cross-functional

alignment to accelerate our mission.

To thrive here, you should be energized by building, not just maintaining — and excited

to bring structure, clarity, and innovation to evolving spaces.

We’re looking for team members who:

• Build systems and processes from the ground up and improve them continuously as
  
  

we scale.

• Take ownership and act with a builder’s mindset, bringing forward solutions rather than
  
  

waiting for direction.

• Influence and collaborate across teams, shaping work through strong communication
  
  

and relationship-building.

• Move quickly, learn fast, and adapt with resilience, especially in a high-growth, highimpact environment
• Are mission-driven and motivated to leave their mark on an organization working to
  
  

reverse the addiction crisis.

POSITION:

The Director of Direct Response will lead Shatterproof’s multi-channel donor and

supporter engagement strategy across email, SMS, and paid media driving measurable

growth in revenue, engagement, and retention. This role plays a critical leadership

function within the Marketing & Communications team, partnering closely with the Vice

President of Marketing & Communications and the Director of Content Strategy to

shape the organization’s fundraising and awareness strategy across owned and paid

channels.

This leader will oversee all in-house direct response programs, including the national

Shatterproof brand, Peer-to-Peer (Walk, Endurance and Create Your Own Fundraiser),

advocacy, and donor communications. The Director, in collaboration with team

leadership, will ensure lifecycle communications, paid acquisition, and storytelling

efforts operate as a unified growth engine that drives both revenue and mission impact.

Duties And Responsibilities

Strategy & Leadership

• Develop and execute the organization’s integrated direct response strategy to grow
  
  

annual revenue, deepen engagement, and strengthen donor retention across

channels.

• Directly manage the Senior Manager of Direct Response and work in close strategic
  
  

partnership with the Director of Content Strategy to align messaging, storytelling,

and campaign strategy across fundraising and awareness efforts. The role will also

collaborate closely with the Social Marketing Strategist to ensure paid social and

search programs support integrated acquisition and lifecycle growth goals.

• Manage the financial operations of the direct response program, including
  
  

monitoring revenue and expensesthroughout the year, providing monthly and yearly

projections, and analyzing and reporting on key performance indicators

• Provide oversight, mentorship, and professional development to the Senior
  
  

Manager of Direct Response.

• Partner with Advancement, P2P, and Corporate Partnerships to ensure unified
  
  

messaging and donor experience.

• Translate organizational goals into actionable direct response plans with clear KPIs,
  
  

testing frameworks, and reporting cadences.

• Develop a roadmap for transitioning external direct response vendor functions into
  
  

in-house operations, including knowledge transfer, training, and system

optimization.

• Partner closely with Sr. Director of Fundraising Strategy to align audience
  
  

segmentation, messaging cadence, and participant communication strategy across

all Walk, Endurance, and Create Your Own Fundraising programs.

• Collaborate with leadership to set and evaluate campaign performance metrics
  
  

Email, SMS & CRM Management

• Conduct a comprehensive evaluation of Shatterproof’s current direct response
  
  

ecosystem — including Salesforce Marketing Cloud architecture, segmentation

strategy, vendor relationships, staffing, and campaign infrastructure identifying

strengths, gaps, and opportunities for transformation.

• Develop and implement a strategic roadmap to modernize Shatterproof’s lifecycle
  
  

marketing capabilities, ensuring Salesforce Marketing Cloud, SMS, paid media, and

CRM systems operate as an integrated, scalable growth engine.

• Lead the strategic optimization and long-term evolution of Shatterproof’s
  
  

Salesforce Marketing Cloud ecosystem, including segmentation architecture,

automation strategy, data structure, and personalization capabilities to support

scalable lifecycle marketing.

• Establish best practices for A/B testing, deliverability, and creative optimization
• Collaborate with IT and Salesforce administrators to ensure CRM alignment and
  
  

accurate donor tracking.

• Interface with cross-functional teams to manage the setup, optimization, and data
  
  

integration of forms and landing pages built in Engaging Networks.

• Manage and optimize Shatterproof’s Tatango SMS platform, ensuring consistent
  
  

segmentation strategy, and integration with SFMC for unified supporter

experiences.

• Manage end-to-end P2P communication journeys within DonorDrive (in concert
  
  

with IT team) and SFMC and integrate data flows with SFMC and Tatango.

• Oversee creation, scheduling, and testing of triggered emails, SMS messages, and
  
  

push notifications within the Shatterproof Fundraising app to support participant

recruitment, fundraising milestones, and day of event engagement.

• Manage Shatterproof’s grassroots communication platform, Quorum, including
  
  

campaign setup, supporter communications, performance tracking, and

optimization to drive advocacy engagement and measurable impact.

Paid Direct Response Social & Digital Fundraising

• Oversee paid media strategy and execution in collaboration with external partners
  
  

— across paid social, Google Ads, and the Google Ad Grant program — to ensure

cohesive messaging, efficient spend, and measurable performance across

acquisition and retention campaigns.

• Manage Shatterproof’s paid media agency, ensuring performance-based
  
  

optimization and cross-channel consistency.

• Integrate paid social and digital ad performance into email/SMS reporting and
  
  

testing to improve ROI.

• Partner with the creative team on messaging, targeting, and design that supports
  
  

conversion goals.

Analytics & Reporting

• Own the reporting infrastructure for all direct response channels, providing
  
  

leadership with monthly dashboards, trend analysis, and actionable insights

including dedicated peer to peer participant journey performance.

• Translate audience insights, behavioral data, and campaign performance into
  
  

actionable growth strategiesthat improve acquisition, retention, and lifetime donor

value.

• Define segmentation models and donor journeys that maximize lifetime value and
  
  

retention.

• Drive a test-and-learn culture — continuously improving based on data-driven
  
  

insights.

• Provide regular insights based on campaign results, user behavior, and
  
  

segmentation performance.

Cross-Functional Collaboration

• Serve as the organization’s in-house subject matter expert on donor journeys, data
  
  

integration, and lifecycle marketing.

• Partner across the organization on forecasting, revenue projections, and budget
  
  

management.

• Collaborate to align storytelling and creative strategy across owned channels
  
  

Qualifications

• Bachelor’s degree required
• 8–10 years of experience in digital fundraising, direct response, or CRM-based
  
  

marketing, ideally in a nonprofit or cause-driven organization.

• Deep expertise in Salesforce Marketing Cloud, including Journey Builder,
  
  

Audience Builder, Automation Studio, data extensions, and lifecycle campaign

architecture, with demonstrated experience evaluating and optimizing existing

implementations.

• Experience assessing marketing technology stacks and leading system
  
  

optimization or transformation initiatives.

• Strong technical understanding of HTML, AMPScript, SQL, and integrations
  
  

between CRM and marketing platforms.

• Experience managing multi-channel digital campaigns (email, SMS, paid social)
• Experience designing and optimizing participant journeys or fundraising
  
  

campaigns within platforms such as DonorDrive, Classy, or TeamRaiser.

• Understanding of peer-to-peer fundraising dynamics and participant motivations
• Proven ability to translate programmatic goals into automated, data-driven
  
  

communications that support both donor and participant engagement.

• Experience in transitioning vendor-managed digital programs into internal
  
  

operations a plus.

• Advanced analytical and reporting skills, including data visualization and KPI
  
  

tracking.

• Demonstrated experience leading teams and managing external vendors or
  
  

agencies.

• Excellent communication, leadership, and project management skills
• Commitment to Shatterproof’s mission to end addiction stigma and improve
  
  

outcomes for families and communities.

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