Brand Manager

Community Brand Manager

Sharpen Agency Cleaning Services LLC
Philadelphia, PA & Surrounding Areas
Part-Time | W-2 Position
Pay: $20–$25 per hour Performance Bonuses

About Sharpen

Sharpen Agency Cleaning Services LLC is a growing residential and commercial cleaning company serving Philadelphia and surrounding communities throughout Southeastern Pennsylvania and South Jersey.

We are building more than a cleaning company—we are building a recognizable local brand known for professionalism, reliability, exceptional service, and strong community relationships.

As Sharpen continues to grow, we are looking for a motivated, creative, and highly organized Community Brand Manager to lead our grassroots marketing efforts and help establish Sharpen as a highly visible and trusted cleaning brand throughout the communities we serve.

About the Role

The Community Brand Manager will lead Sharpen's local brand presence, community marketing initiatives, events, and Brand Ambassador team.

This is a hands-on leadership position.

You will not simply develop marketing ideas—you will help execute them.

The Community Brand Manager will identify high-value marketing opportunities, coordinate Sharpen's participation in home shows, expos, festivals, networking events, and community events, manage and develop Brand Ambassadors, establish local partnerships, generate leads, and ensure Sharpen receives measurable value from its grassroots marketing investments.

You will work closely with Sharpen's leadership, sales, operations, and marketing resources to turn local brand awareness into qualified leads, appointments, customers, partnerships, and long-term business growth.

The ideal candidate combines the energy of a Brand Ambassador with the organization, accountability, and leadership abilities of a manager.

What You'll Do

Brand Ambassador Leadership

• Lead, coach, schedule, and support Sharpen's Community Marketing & Brand Ambassadors.
• Help recruit and onboard new Brand Ambassadors as the team grows.
• Train Brand Ambassadors on Sharpen's services, brand standards, customer experience expectations, promotions, and lead-generation strategies.
• Develop clear expectations and goals for Brand Ambassadors before each event or campaign.
• Assign Brand Ambassadors to events, campaigns, neighborhoods, and community initiatives based on business needs.
• Monitor Brand Ambassador attendance, professionalism, productivity, and performance.
• Provide coaching and feedback to improve individual and team performance.
• Create a positive, energetic, accountable, and results-oriented team culture.
• Serve as the primary point of contact for Brand Ambassadors during assigned events and campaigns.

Events & Field Marketing

• Research and identify home shows, expos, festivals, networking events, community events, sponsorship opportunities, and other local marketing opportunities.
• Recommend which events Sharpen should prioritize based on audience, geography, cost, and potential return on investment.
• Coordinate Sharpen's participation in approved events.
• Manage event registrations, vendor requirements, staffing plans, schedules, supplies, promotional materials, and booth preparation.
• Ensure Sharpen's booth and event presence are professional, engaging, organized, and consistent with company standards.
• Develop interactive promotions, giveaways, contests, demonstrations, and other strategies designed to attract attendees and generate leads.
• Attend priority events and actively support Brand Ambassadors in the field.
• Troubleshoot issues that arise during events and ensure the team has the resources necessary to succeed.
• Conduct post-event reviews to determine what worked, what did not, and what should change for future events.

Community Marketing & Partnerships

• Develop Sharpen's grassroots and community marketing strategy.
• Identify opportunities to increase Sharpen's visibility throughout targeted neighborhoods and communities.
• Build relationships with local businesses, community organizations, chambers of commerce, neighborhood organizations, and other potential partners.
• Develop referral and partnership opportunities with real estate professionals, property managers, apartment communities, HOAs, senior communities, local businesses, and other organizations aligned with Sharpen's target customers.
• Identify opportunities for local sponsorships and community involvement.
• Help Sharpen become a recognizable and trusted presence throughout the communities we serve.
• Develop creative campaigns that increase awareness without relying exclusively on paid digital advertising.

Lead Generation & Sales Partnership

The Community Brand Manager is responsible for ensuring that Sharpen's community marketing activities contribute to measurable business growth.

Responsibilities include:

• Establish lead-generation goals for events and campaigns.
• Ensure Brand Ambassadors consistently capture accurate prospect information.
• Develop strategies for generating residential and commercial cleaning opportunities.
• Partner with Sharpen's sales team to ensure event and community leads receive timely follow-up.
• Help generate appointments with homeowners, business owners, property managers, facility managers, real estate professionals, and other decision-makers.
• Identify potential commercial opportunities and appropriately escalate them to Sharpen's sales and leadership teams.
• Track lead sources and campaign performance.
• Help determine which events, communities, partnerships, and campaigns generate the strongest return.

Brand Management

• Protect and consistently represent Sharpen's brand identity throughout all community-facing activities.
• Ensure Brand Ambassadors understand how Sharpen should look, sound, and interact with prospective customers.
• Maintain consistent messaging, professionalism, uniforms, displays, marketing materials, and customer interactions.
• Identify opportunities to strengthen Sharpen's local reputation and visibility.
• Gather customer and community feedback that can help improve Sharpen's services and marketing.
• Monitor local competitor activity and identify opportunities for Sharpen to differentiate itself.

Marketing & Content Support

• Capture and coordinate photos, videos, testimonials, event content, and other community-focused marketing assets.
• Work with Sharpen's social media and marketing resources to provide authentic local content.
• Identify stories involving customers, employees, partnerships, events, and community involvement that can strengthen Sharpen's brand.
• Support seasonal promotions and local marketing campaigns.
• Recommend creative campaigns based on trends and feedback observed in the field.

What We're Looking For

The ideal candidate is:

• Outgoing, energetic, confident, and highly personable.
• A natural leader who enjoys coaching and motivating others.
• Highly organized and capable of coordinating multiple events and priorities.
• Comfortable holding team members accountable for expectations and results.
• Professional and confident representing Sharpen publicly.
• Comfortable approaching and speaking with prospective customers.
• Creative and willing to experiment with new grassroots marketing strategies.
• Goal-oriented and comfortable being measured against performance expectations.
• Able to work independently and make sound decisions in the field.
• Comfortable working in a fast-growing small-business environment where responsibilities may evolve.
• Strong in verbal and written communication.
• Comfortable using technology, CRM systems, spreadsheets, digital forms, QR codes, and social media.
• Available for evenings and weekends when events require it.
• Familiar with Philadelphia, Bucks County, Montgomery County, and/or South Jersey communities.

Preferred Experience

Previous experience in one or more of the following is strongly preferred:

• Brand ambassador leadership
• Field marketing
• Event marketing
• Community engagement
• Grassroots marketing
• Promotions
• Sales or lead generation
• Retail leadership
• Hospitality leadership
• Community partnerships
• Experiential marketing
• Team leadership or supervision

Previous management experience is required.

An exceptional Brand Ambassador, field marketer, salesperson, or community engagement professional who demonstrates strong leadership potential may also be considered.

Schedule

This is a part-time position with hours based on business and event needs.

The schedule will vary depending on marketing campaigns, community activities, Brand Ambassador staffing, and scheduled events.

Because many home shows, festivals, expos, and community events occur during evenings and weekends, evening and weekend availability is required.

This is primarily a field-based position and requires traveling throughout Sharpen's local service area.

Compensation

$20–$25 per hour, depending on experience, plus performance-based bonus opportunities.

Performance incentives may be available based on:

• Qualified leads generated by the Brand Ambassador team
• Residential estimates or appointments generated
• New residential customers
• Commercial opportunities generated
• Commercial assessments or decision-maker appointments
• New referral or community partnerships
• Event performance
• Team performance
• Campaign ROI
• Closed business attributable to community marketing efforts

Sharpen believes strong performance should be recognized and rewarded. As the company and Brand Ambassador program grow, there may also be opportunities for increased compensation and expanded leadership responsibilities.

How Success Will Be Measured

This is a results-oriented leadership position.

Performance may be evaluated based on:

• Qualified leads generated
• Leads generated per event
• Appointments and estimates generated
• Lead-to-customer conversion
• Revenue influenced by community marketing
• Cost per lead
• Event return on investment
• Community partnerships established
• Brand Ambassador performance
• Brand Ambassador attendance and reliability
• Quality of event execution
• Local brand visibility
• Marketing content generated
• Professional representation of Sharpen
• Ability to execute campaigns within approved budgets

The goal is not simply to attend more events.

The goal is to determine which events, partnerships, communities, and campaigns generate measurable results for Sharpen—and then scale what works.

Leadership Opportunity

Sharpen is a growing organization, and this position has the potential to grow with the company.

A successful Community Brand Manager may eventually have opportunities to develop into expanded positions such as:

Community Brand Manager → Senior Community Brand Manager → Regional Marketing Manager → Director of Community Marketing / Brand & Growth

Future opportunities will depend on company growth, organizational needs, and individual performance.

Why Join Sharpen?

Joining Sharpen at this stage provides an opportunity to help build something rather than simply inherit an established marketing program.

You will have meaningful influence over how Sharpen shows up in the community, which events we attend, how our Brand Ambassador program operates, which partnerships we pursue, and how we develop our local brand.

We are looking for someone who wants ownership, responsibility, creativity, and the opportunity to see the direct impact of their work.

If you are a natural leader who loves people, marketing, events, community engagement, and building brands—and you are excited about helping develop a growing local company—we would love to hear from you.

Sharpen Agency Cleaning Services LLC is an equal opportunity employer