What are the responsibilities and job description for the Product Marketing Manager - Home Appliances position at Sharp Electronics Corporation USA?
Overview
The Product Marketing Manager - Home Appliances is responsible for the complete lifecycle product planning, sourcing and marketing of assigned products. This includes product line definition, sourcing, factory communication, product launch, and daily marketing execution of the semi-annual business plan, all while ensuring that sales and profit budgets and KPI’s are achieved. This position carries P&L responsibility.
Responsibilities
Product Development
SHCA is a manufacturer, marketer, and servicer of premium home appliances. SHCA includes:
The compensation range for this role is $92,100 - $110,000 . The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.
Employee perks
No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.
All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered. Local candidates only, please.
#semca
The Product Marketing Manager - Home Appliances is responsible for the complete lifecycle product planning, sourcing and marketing of assigned products. This includes product line definition, sourcing, factory communication, product launch, and daily marketing execution of the semi-annual business plan, all while ensuring that sales and profit budgets and KPI’s are achieved. This position carries P&L responsibility.
Responsibilities
Product Development
- Guide the factory in the development of a comprehensive product road map across multiple sub-categories that is consistent with Sharp’s goals and corporate initiatives. Influence feature specifications, industrial design and user interface. Negotiate FOB pricing.
- Develop products to address specific channels and sales potential that has not been otherwise identified.
- As appropriate, assist in specifying features, testing and maintaining connected IoT application.
- Manage product development schedule that ensure timely product refresh given available new technology and industry norms.
- Identify marketplace trends and analyze 3 rd party forecast, sell-in and sell-through data. Incorporate findings into development of go-forward strategy as well as the assessment of past performance.
- Conduct ongoing competitive analysis, identifying threats and opportunities. Communicate competitive analysis to the sales team and product factories on a regular basis. Utilize competitive data as well as price trends to specify retail price and margin requirements for all products in a marketing plan.
- Own the product out-of-box experience, recommending improvements.
- Set the overall marketing direction through the development of a detailed category marketing plan (the 4 P’s of marketing: products, price points, promotions and placement strategy) with the goal of achieving sales and profit objectives and improving brand image.
- As appropriate, convene a New Product Introduction (NPI) team including members of Brand Marketing, Sales, Service and Operations.
- Be the product category evangelist in working with the sales team and visiting retail accounts to communicate product roadmap, perform new product demonstrations and secure placement. Gather market information to support product-planning process.
- Set the category marketing objectives, including product messaging, which through all marketing efforts follow the guidelines of the brand promise.
- Work with the brand marketing team in proposing advertising (where applicable), collateral materials, training, web initiatives, 3 rd party partnerships and promotions for the specific product category.
- Initiate, plan, and execute promotional activities to promote sell-through at retail.
- Oversee all price sheet updates and dissemination to the Sales organization.
- Create and modify Product Marketing bulletins as required for each fiscal period.
- Prepare turn-key product presentations for sales organization and dealer meetings on an on-going basis. Prepare and issue regular product update communications to the Sales organization.
- Oversee weekly & monthly Purchase/Sales/Inventory (PSI) process. Monitor channel inventory and weeks of supply. Recommend and take appropriate actions on a timely basis to address deviations from plan.
- Represent and present product line at dealer previews, line reviews, national meetings and trade events.
- Review and report on competitive products, pricing, and promotional strategies.
- Support internal and external product training needs as required.
- Work with the Services & Solutions Group (SSG) to minimize product returns and determine appropriate refurbishment strategy.
- Present to senior management as appropriate to outline and update plans and strategies, answer questions and otherwise respond to their requests.
- Bachelor’s degree or equivalent. MBA a plus.
- 5 years CE or home appliance experience, preferably with a manufacturer.
- Passion and desire to learn the home appliance industry.
- Ability to accomplish projects in a matrixed organization.
- Self-starter with superior time management, detail orientation and organization skills.
- Excellent written and verbal communications skills.
- Mastery of Microsoft Office: Excel, Word, Outlook and PowerPoint.
- TRAVEL: Up to 20% travel, domestic and international.
SHCA is a manufacturer, marketer, and servicer of premium home appliances. SHCA includes:
- Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
- Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.
- Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.
The compensation range for this role is $92,100 - $110,000 . The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.
Employee perks
- Comprehensive, family-friendly healthcare plans (medical, dental, vision).
- 401k retirement plan with a competitive match and plenty of financial support tools.
- Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support. Financial protection for you and your family (life insurance and disability insurance)
- Rewarding and holistic wellness program.
- Training, professional development, and mentorship
- Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
- Dynamic culture eager to innovate, enhance diversity, and work smarter.
No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.
All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered. Local candidates only, please.
#semca
Salary : $92,100 - $110,000