What are the responsibilities and job description for the Summer Intern- Product Marketing, AI and Customer Segmentation position at Sharp Business USA?
Overview
Sharp’s Pro-AV Product Marketing team is seeking a highly motivated Summer Intern to help shape the future of our go-to-market strategy through data-driven, AI enabled customer segmentation. This role will focus on developing a segmentation model that identifies key customer groups, buying propensity, and optimal routes to market. Insights learned will help influence product prioritization, positioning, and promotional strategies. This is a hands-on, high-impact opportunity to work closely with senior marketing leadership while gaining real-world experience at the intersection of AI, analytics, and product marketing.
What You’ll Gain
Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan's Sharp Corporation, a global technology company which has been named to Fortune magazine's World's Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, professional and commercial visual displays and projectors, software management and productivity software and markets durable Dynabook laptops. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise.
#sndsa
Sharp’s Pro-AV Product Marketing team is seeking a highly motivated Summer Intern to help shape the future of our go-to-market strategy through data-driven, AI enabled customer segmentation. This role will focus on developing a segmentation model that identifies key customer groups, buying propensity, and optimal routes to market. Insights learned will help influence product prioritization, positioning, and promotional strategies. This is a hands-on, high-impact opportunity to work closely with senior marketing leadership while gaining real-world experience at the intersection of AI, analytics, and product marketing.
What You’ll Gain
- Real-world experience applying AI and analytics to product marketing strategy
- Exposure to B2B product marketing within a global technology company
- Direct mentorship from the Director of Product Marketing and company leaders
- Opportunity to influence decisions that impact product strategy and sales outcomes
- Experience working at Sharp’s ProAV headquarters in Downers Grove, IL
- Develop an AI-enabled customer segmentation framework for Sharp’s display products
- Identify and define key customer segments based on attributes such as industry, use case, size, and buying behavior
- Build a structured framework to evaluate:
- Product attributes and value drivers
- Key customer profiles and decision makers
- Propensity to buy across segments
- Predominant channels and routes-to-market (RTM)
- Analyze internal and external data sources to generate actionable insights
- Translate analytical findings into clear recommendations that support:
- Product prioritization
- Product positioning and messaging
- Promotional and go-to-market strategies
- Present findings and recommendations to the Product Marketing leadership team
- Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or a related field
- Strong analytical and problem-solving skills
- Interest or coursework in AI, machine learning, data modeling, or advanced analytics
- Ability to structure ambiguous problems and turn data into clear business insights
- Proficiency with Excel, PowerPoint, and data analysis tools (e.g., Python, R, SQL, or similar is a plus)
- Strong written and verbal communication skills
- Self-starter with curiosity, attention to detail, and a collaborative mindset
- Compensation: The hourly rate is $20/hr.
- Duration: The internship program spans approximately 10 weeks, running from June 1st to August 14th, 2026.
- Work Arrangement: This is a hybrid position, requiring interns to be in the office in four days a week (Monday to Thursday), with Fridays designated for remote work at the manager's discretion.
- Transportation: Interns must have reliable transportation.
- Housing: We do not provide housing or a housing stipend for interns.
- Work Visa: Unfortunately, we do not offer work visa sponsorship for this role, including participation in Curricular Practical Training (CPT), Optional Practical Training (OPT), and F-1 Visa programs.
Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan's Sharp Corporation, a global technology company which has been named to Fortune magazine's World's Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, professional and commercial visual displays and projectors, software management and productivity software and markets durable Dynabook laptops. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise.
#sndsa
Salary : $20