What are the responsibilities and job description for the Sr Manager, Partnerships - Licensing & Collectibles position at SharkNinja?
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
The Senior Manager of Partnerships, Licensing & Collectibles is responsible for leading the strategy, development, and execution of branded collectibles (custom LTE products in partnership with talent or brand relationships), licensed products, and mailer programs that enhance the consumer experience and strengthen emotional connection with our brands. This role sits at the intersection of brand storytelling, product marketing, and consumer engagement, turning physical touchpoints into meaningful brand moments.
You will own the end-to-end lifecycle of collectibles and mailers, from concept through production and global rollout, partnering closely with Product Marketing, Integrated Marketing, Creative, Operations, and Supply Chain teams. The ideal candidate is both creatively driven and operationally strong, with a sharp eye for detail, a passion for brand craft, and a bias toward action.
Responsibilities
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$124,500—$190,900 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
The Senior Manager of Partnerships, Licensing & Collectibles is responsible for leading the strategy, development, and execution of branded collectibles (custom LTE products in partnership with talent or brand relationships), licensed products, and mailer programs that enhance the consumer experience and strengthen emotional connection with our brands. This role sits at the intersection of brand storytelling, product marketing, and consumer engagement, turning physical touchpoints into meaningful brand moments.
You will own the end-to-end lifecycle of collectibles and mailers, from concept through production and global rollout, partnering closely with Product Marketing, Integrated Marketing, Creative, Operations, and Supply Chain teams. The ideal candidate is both creatively driven and operationally strong, with a sharp eye for detail, a passion for brand craft, and a bias toward action.
Responsibilities
- Own the collectibles and mailers strategy across SharkNinja, ensuring alignment with brand positioning, product launches, and seasonal priorities
- Develop compelling, on brand concepts for mailers and collectibles that elevate our brands within culture and unlock incremental revenue streams for collectibles.
- Lead cross-functional collaboration with Brand, Creative, Product Marketing, Operations, Legal, and Supply Chain to ensure seamless execution
- Partner with Creative teams, ID, and CMF to brief, review, and refine designs, copy, and materials
- Track performance and impact, using consumer feedback, engagement metrics, and operational learnings to optimize future programs
- Ensure global scalability, adapting programs for regional markets while maintaining brand consistency
- Stay ahead of trends in packaging, collectibles, materials, and consumer engagement to fuel innovation
- Strong brand sensibility with an appreciation for design, storytelling, and physical brand experiences
- Proven ability to manage complex, cross-functional projects from concept through delivery
- Excellent organizational and project management skills, with attention to detail and deadlines
- Experience working with external vendors and production partners
- Ability to balance creativity with operational and budget constraints
- Strong communication skills, with the ability to influence across teams and levels
- Analytical mindset with comfort evaluating effectiveness and ROI
- Comfortable operating in a fast-paced, high-growth environment
- 7 years of experience in brand marketing, packaging, product marketing, experiential marketing, or related fields
- Demonstrated experience developing and executing physical brand assets (e.g., packaging elements, cojllectibles, brand licensing)
- Experience working with global teams and supporting multi-market rollouts
- Familiarity with creative production, print processes, and manufacturing timelines
- Experience managing budgets and external partners
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$124,500—$190,900 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
Salary : $124,500 - $190,900