What are the responsibilities and job description for the Associate Creative Director, Copy, Shark Beauty position at SharkNinja?
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Job Title: Associate Creative Director, Copywriting – Shark Beauty Brand
Location: Needham, MA or NYC
Department: Creative
Reports to: Creative Director
Overview
We’re looking for an Associate Creative Director, Copywriting to help shape the next generation of Shark Beauty storytelling. You’re a conceptual thinker, sharp writer, and natural leader who knows how to turn product features into emotionally compelling stories that convert, educate, and inspire.
You think of yourself as more than a writer — you’re a conceptual juggernaut who leads with ideas, not just lines. You’re fluent in brand voice, obsessed with craft, and excited by the challenge of solving creative problems across every channel.
This is a hands-on leadership role where brand voice meets business results. You’ll lead copy across product launches and integrated campaigns, from packaging and DTC to social and video. You’ll partner closely with designers, product teams, and marketers to bring ideas to life across every touchpoint.
Key Responsibilities
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Pay Range
$109,800—$188,700 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Job Title: Associate Creative Director, Copywriting – Shark Beauty Brand
Location: Needham, MA or NYC
Department: Creative
Reports to: Creative Director
Overview
We’re looking for an Associate Creative Director, Copywriting to help shape the next generation of Shark Beauty storytelling. You’re a conceptual thinker, sharp writer, and natural leader who knows how to turn product features into emotionally compelling stories that convert, educate, and inspire.
You think of yourself as more than a writer — you’re a conceptual juggernaut who leads with ideas, not just lines. You’re fluent in brand voice, obsessed with craft, and excited by the challenge of solving creative problems across every channel.
This is a hands-on leadership role where brand voice meets business results. You’ll lead copy across product launches and integrated campaigns, from packaging and DTC to social and video. You’ll partner closely with designers, product teams, and marketers to bring ideas to life across every touchpoint.
Key Responsibilities
- Lead copy development for new product launches and full-funnel marketing campaigns
- Develop platform-native concepts for social channels like TikTok, Instagram, YouTube, and emerging platforms
- Craft naming, messaging frameworks, taglines, and positioning that connect with consumers
- Write across a range of channels including packaging, digital, OTT/OLV, Amazon, DTC, and experiential
- Collaborate with product, insights, marketing, and design teams to turn briefs into big ideas
- Define and evolve the voice of Shark Beauty across all platforms
- Present work to senior stakeholders with confidence and clarity
- Guide and mentor junior writers, helping sharpen their thinking and execution
- Review and edit copy to ensure quality, clarity, and brand alignment
- 6 years in a copywriting role at an agency or in-house creative team
- A portfolio showcasing smart concepts and strong writing across multiple media
- Experience leveraging AI in your work
- Experience working on product-driven brands and simplifying complex features into benefit-led messaging
- Strong social-first creative instincts with a knack for story-driven content
- Strategic thinking with the ability to translate business goals into compelling creative
- Excellent editing skills and a sharp eye for detail
- Familiarity with performance channels including DTC, Amazon, and social
- Collaborative, communicative, and confident in presenting ideas to leadership
- Love storytelling as much as selling
- Are just as strong at concepting as you are at polishing the final line
- Think in scroll-stopping ideas, not just captions
- Thrive in fast-paced, evolving environments
- Are energized by feedback and iteration
- Want to help shape the voice of one of the fastest-growing brands in the world
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Pay Range
$109,800—$188,700 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
Salary : $109,800 - $188,700
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