What are the responsibilities and job description for the Marketing Generalist position at Shar Music?
As a Marketing Generalist, you will play a key role in executing our marketing strategies and campaigns across various channels. You will collaborate closely with cross-functional teams to ensure the successful implementation of marketing initiatives that align with our business objectives. The ideal candidate will be a versatile marketer with a strong blend of creativity, analytical skills, and strategic thinking.
Essential Duties & Responsibilities:
Essential Duties & Responsibilities:
- Marketing Campaign Execution: Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement.
- Content Creation: Develop compelling content for various marketing channels, including but not limited to blog posts, social media posts, email newsletters, and website copy.
- Social Media Management: Manage and grow our presence on social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) by creating engaging content, monitoring conversations, and implementing social media advertising campaigns.
- Email Marketing: Create and execute email marketing campaigns, including segmentation, scheduling, A/B testing, and performance analysis. SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversions.
- Analytics and Reporting: Monitor and analyze marketing campaign performance metrics, prepare reports, and provide insights and recommendations for continuous improvement.
- Market Research: Conduct market research to identify industry trends, competitive landscapes, and customer insights to inform marketing strategies.
- Brand Management: Ensure brand consistency across all marketing channels and materials, including messaging, visuals, and tone of voice.
- Collaboration: Work closely with internal teams (e.g., Sales, Product Development) and external partners (e.g., agencies, vendors) to align marketing efforts with overall business goals and objectives.
- Stay Updated: Stay informed about the latest marketing trends, tools, and best practices to drive innovation and maintain a competitive edge.
- All other responsibilities as needed
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
- Highschool diploma or equivalent required.
- Proven experience in a similar marketing role.
- Strong understanding of marketing principles, tactics, and techniques.
- Proficiency in marketing automation platforms (e.g., HubSpot, Mailchimp), social media management tools (e.g., Hootsuite, Buffer), and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills, with the ability to craft compelling content and messages.
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Collaborative team player with strong interpersonal skills.
- Strong understanding of how marketing impacts sales.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- 401(k)
- 401(k) Matching
- Medical
- Dental
- Vision
- Life
- Short & Long Term Disability
- Generous PTO
- Employee Discount Program
- Our Website: https://strings.sharmusic.com/
- Facebook: https://www.facebook.com/sharmusic
- Instagram: https://www.instagram.com/sharmusic_/
- TikTok: https://www.tiktok.com/@shar_music
- Twitter: https://twitter.com/SharMusic_
- YouTube: https://www.youtube.com/c/SharMusicTV
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