Area Sales Manager | Don Fernando de Taos, Tapestry Collection by Hilton & Taos Hampton Inn

Job Description

What You'll Do

• Bring enthusiasm, professionalism, and flexibility to a dynamic hospitality environment.
• Develop, manage, and grow business within assigned market segments to meet or exceed revenue goals.
• Identify and pursue new business opportunities, including corporate accounts, associations, sports teams, tour operators, government agencies, and group business.
• Build and maintain strong relationships with new and existing clients to encourage repeat business and long-term partnerships.
• Collaborate with hotel leadership to develop sales strategies that increase occupancy, ADR, and overall revenue.
• Create and promote seasonal packages, special promotions, and targeted marketing campaigns to drive business during need periods.
• Represent the hotel at trade shows, networking events, Chamber of Commerce meetings, and community organizations to strengthen brand awareness and generate new leads.
• Ensure all daily sales operations are completed efficiently while maintaining compliance with hotel, brand, and company policies and procedures.
• Maintain current knowledge of market trends, competitive activity, and local economic conditions to identify opportunities for growth.
• Foster strong communication and collaboration with General Managers, department leaders, and hotel teams to deliver exceptional guest experiences.
• Participate in sales meetings, forecasting, and strategic planning.
• Maintain a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.
• Perform other duties as assigned.
  
  

What We're Looking For

• Minimum of 4 years of progressive sales experience, preferably within the hospitality industry.
• Proven ability to develop new business, manage key accounts, and consistently achieve sales goals.
• Strong relationship-building, negotiation, presentation, and communication skills.
• Working knowledge of hotel operations and hospitality sales practices.
• Familiarity with sales and marketing tools, CRM platforms, and lead generation strategies.
• Knowledge of the local market and business community is highly desirable.
• High school diploma or equivalent required; Bachelor's degree in Business, Hospitality Management, Marketing, or a related field preferred.
• Bilingual English/Spanish is a plus.
• Ability to interpret operational documents, policies, procedures, and Banquet Event Orders (BEOs).
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Knowledge of local attractions, events, and community resources that support hotel sales efforts.
  
  

Why Join Us?

• Opportunity to make a direct impact on hotel growth and market success.
• Collaborative leadership team and supportive work environment.
• Career advancement opportunities within a growing hospitality organization.
• Competitive compensation and performance-based incentives.
  
  

About Us

Shaner Hotel Group

Shaner Hotels is one of the hospitality industry's leading award-winning hotel owner-operators and management companies. Our growing portfolio includes more than 70 full-service, select-service, extended-stay, and resort properties, representing over 8,000 guest rooms across 14 states and three countries.

We proudly partner with many of the world's most recognized hospitality brands, as well as distinctive independent hotels, delivering exceptional guest experiences and operational excellence across every property.

Beyond hotel management, Shaner Hotels provides a comprehensive range of hospitality services for investors, hotel owners, and brand partners, including hotel development, design and construction, revenue management, e-commerce, sales and marketing, human resources, accounting, and operational support.

Whether you're joining one of our hotels or our corporate team, you'll become part of an organization committed to innovation, professional growth, and delivering outstanding hospitality. At Shaner Hotels, we invest in our people and provide opportunities to build rewarding careers across every area of the hospitality industry.

About The Team

Shaner Hotels has an exciting opportunity at the beautiful Hotel Don Fernando de Taos, Tapestry Collection by Hilton! Located in scenic Taos, New Mexico, this unique property offers guests an authentic Southwestern experience surrounded by the culture, history, and natural beauty that make Taos a world-renowned destination.

Set on six and a half scenic acres, Hotel Don Fernando features distinctive Southwestern architecture, charming casita-style accommodations, and locally inspired artwork and tapestries created by area artists. Every detail of the hotel reflects the spirit and creativity of the Taos community, providing guests with a truly memorable place to stay.

Ideally located near Taos' historic Pueblo architecture, world-class museums, unique cafés, exceptional restaurants, and outdoor adventures, the hotel serves as the perfect destination for families, couples, skiers, hikers, and travelers seeking an authentic New Mexico escape.

Whether guests are planning a relaxing getaway, exploring the outdoors, hosting a meeting, or celebrating a wedding, Hotel Don Fernando de Taos provides an inspiring setting that connects visitors with the local culture and unforgettable experiences of the region.

If you're passionate about hospitality and want to be part of a one-of-a-kind destination, Hotel Don Fernando de Taos offers an incredible opportunity to grow your career with Shaner Hotels. Join a team dedicated to exceptional service, authentic experiences, and creating lasting memories for every guest.