Marketing Manager

About Us
Shabby Fabrics is a leading name in the quilting and sewing industry, known for exceptional fabric collections, exclusive designs, and a strong commitment to quality. We take pride in creating beautiful, inspiring products while delivering an outstanding customer experience. Our team is passionate, creative, and dedicated to excellence in everything we do.

Position Overview
We are seeking a Marketing Manager who is both strategic and highly execution-focused to lead and elevate our marketing efforts. This role plays a key part in shaping how the Shabby Fabrics brand is presented across all channels.

This is not a purely executional role. We are looking for someone who naturally generates ideas, identifies opportunities, and takes initiative to bring those ideas to life. The ideal candidate combines creative thinking with strong planning skills and follows through with clear, well-developed execution.

This individual must be able to move seamlessly between big-picture strategy and day-to-day implementation. Success in this role requires strong leadership, excellent organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Compensation
Salary range: $85,000 to $105,000, depending on experience and qualifications

Key Responsibilities

Strategic Leadership

• Develop and execute marketing strategies aligned with company goals and brand direction
• Identify opportunities to grow and strengthen the brand through new initiatives
• Partner cross-functionally with merchandising, product development, and operations

Idea Generation and Innovation

• Proactively generate marketing ideas that engage and inspire customers
• Conceptualize showroom experiences, promotions, and campaigns that drive interest
• Present ideas with clear execution plans and defined outcomes
• Contribute to the development and launch of new initiatives across the business

Campaign Development and Execution

• Lead the creation and execution of campaigns across email, social media, website, and in-store experiences
• Ensure all content reflects the Shabby Fabrics brand with consistency and quality

Project and Calendar Management

• Own and manage the marketing calendar in partnership with the Senior Project Manager
• Oversee timelines, deliverables, and execution to ensure projects stay on track

Performance and Optimization

• Monitor campaign performance and use data to refine strategies and improve results
• Stay current on industry trends and identify opportunities to strengthen market position

Team Collaboration

• Work closely with internal teams to bring marketing initiatives to life
• Contribute to a collaborative, accountable, and results-driven team environment

Customer Engagement

• Develop strategies that deepen customer relationships and build long-term loyalty
• Ensure all customer-facing communication is engaging and aligned with brand voice

Qualifications

• 5 or more years of experience in a marketing leadership role; experience in quilting, fabric, or a creative industry preferred
• Strong understanding of digital marketing, email strategy, and content development
• Proven ability to generate and execute successful marketing campaigns
• Excellent project management and organizational skills
• Analytical mindset with the ability to interpret data and adjust strategy
• Strong creative instincts and ability to develop fresh ideas
• Self-motivated, proactive, and results-oriented
• Strong communication and leadership skills
• Ability to thrive in a fast-paced, detail-oriented environment

Benefits
Shabby Fabrics offers a competitive and comprehensive benefits package, including:

• Medical, dental, and vision insurance
• 401(k) with company match (eligible after one year of employment, with enrollment periods based on plan requirements)
• Paid time off
• Employee discount on Shabby Fabrics products
• Opportunities for professional growth and development
• A supportive, team-oriented work environment

Join Our Team
If you are passionate about marketing, creativity, and delivering exceptional customer experiences, and you enjoy bringing ideas to life, we would love to hear from you.