Demo

Digital Marketing Specialist

SFG & NCC
Knoxville, TN Full Time
POSTED ON 6/25/2025 CLOSED ON 8/24/2025

What are the responsibilities and job description for the Digital Marketing Specialist position at SFG & NCC?

Do you love bringing marketing campaigns to life across email, social, and print? Are you a creative thinker who’s also detail-oriented and ready to support a growing team with digital strategy, design, and automation?


National Contracting Center (www.nccagent.com) and Senior Financial Group (www.sfgmedicare.com) are searching for a Digital Marketing Specialist to join our Sales Support Team. Reporting to the NCC Sales Support Manager, this role will create, execute, and analyze marketing strategies that support agent success, drive engagement, and strengthen our brand across NCC and SFG.


This position is ideal for someone who thrives in a fast-paced, collaborative environment and enjoys a wide variety of marketing responsibilities—from email campaigns to graphic design to automation troubleshooting.


We offer:

  • W2 role with a competitive base salary plus bonus
  • Full benefits, including medical, dental, vision, telehealth, 401k with generous match (100% match up to 5%), student loan paydown assistance program, paid parental leave, paid compassionate leave (for pregnancy loss/miscarriage), paid caregiver leave, company-paid disability coverage, and more
  • Three weeks of PTO plus generous paid company holidays, including Twixmas! We close our offices between Christmas and New Year's Day to give our team a chance to have quality family time after our busiest season (fall)
  • A commitment to professional development and full access to LinkedIn Learning
  • A vibrant company culture that supports work-life balance, a growth mindset, and opportunities to teach and learn
  • A fulfilling career that helps others


Personal Characteristics and Competencies

  • a collaborative person who enjoys learning, asking good questions, sharing knowledge, and working with others to produce results
  • a creative thinker who is also organized, self-motivated, and driven by results
  • an effective communicator who can simplify complex ideas across platforms and formats
  • a reliable team player who prioritizes, meets deadlines, and follows through
  • a tech-savvy individual who adapts quickly to new tools and platforms
  • someone who brings solutions and stays calm under pressure
  • a flexible individual who is open to feedback, change, and growth
  • a professional with a strong sense of ownership and accountability
  • a service-oriented mindset with a passion for helping others


Knowledge, Skills, and Abilities

  • experience in social media content creation and management across platforms (e.g., Facebook, Instagram, LinkedIn)
  • strong writing and editing skills for email campaigns, social captions, and marketing materials
  • graphic design capabilities using tools like Canva or Adobe Creative Suite
  • understanding of lead generation strategies and campaign execution
  • experience with marketing automation systems, workflows, and troubleshooting
  • ability to plan, launch, and track marketing campaigns with a focus on ROI
  • familiarity with SEO/SEM, digital ads, and web analytics (Google Analytics, Google Ads, Meta Ads, etc.)
  • comfort working in a CRM (Salesforce preferred) and managing data for audience targeting
  • ability to evaluate marketing and sponsorship opportunities for strategic fit
  • collaborative mindset for working with agents, vendors, and internal teams
  • strong attention to detail and ability to juggle multiple marketing projects at once
  • a basic understanding of Medicare and insurance marketing is a plus


Key Responsibilities:

  • Develop and implement creative, multi-channel marketing strategies to support sales initiatives
  • Design and execute email marketing campaigns and nurture sequences
  • Manage and create content for social media platforms for NCC and SFG
  • Create flyers, postcards, digital graphics, and sales tools that reflect brand standards
  • Analyze campaign performance and report on marketing ROI
  • Collaborate with sales, agents, and leadership to support recruiting and engagement
  • Manage marketing automation workflows and troubleshoot delivery or formatting issues
  • Maintain brand consistency across all platforms and touchpoints
  • Coordinate with vendors for printing, ad placement, and event marketing support
  • Assist with planning and promoting agent-facing and consumer-facing events
  • Participate in reputation management and online presence strategy
  • Evaluate and manage lead generation sources and implement digital lead-gen campaigns


Qualifications:

  • Bachelor’s degree or equivalent combination of education and experience
  • 2 years of experience in marketing, communications, or digital media
  • Proficiency in MS Office 365 (Word, Excel, PowerPoint, Teams, Outlook)
  • Familiarity with tools such as Canva, Adobe Suite, Google Analytics, Facebook Ads Manager, Salesforce Marketing Cloud or similar platforms
  • Strong content writing and design skills
  • Experience with digital marketing strategy, social media scheduling, and automation tools
  • Working knowledge of CRMs and data-driven marketing
  • Understanding of print and web design principles
  • Reliable transportation and valid driver’s license for occasional local travel
  • Experience in insurance or healthcare marketing preferred

_________________________________

 

This position requires interaction with people and technology while either standing or sitting. To best serve our customers on the phone, face-to-face, or on the computer, all employees must be able to communicate with or without reasonable accommodation. While performing the duties of this job, the employee must be able to sit for extended periods (position is primarily sedentary), be able to enter information by keyboard at a reasonable rate of speed, must have acute hearing ability, be able to see and read information on a computer screen and printed documents, be able to speak, understand, and write English fluently, and perform repetitive hand motions.

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

 

NO EXTERNAL RECRUITERS, PLEASE

Salary.com Estimation for Digital Marketing Specialist in Knoxville, TN
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