What are the responsibilities and job description for the Digital Marketing Director position at Sew Sweet Minky Designs?
Overview
We are seeking a highly skilled and innovative Digital Marketing Director to lead our company's digital marketing strategies and initiatives. The ideal candidate will possess a deep understanding of SEO, content creation, social media management, and performance marketing. This role offers an exciting opportunity to shape our online presence, drive engagement, and increase conversions across multiple digital channels. The Digital Marketing Director will oversee a team of marketing professionals and collaborate with cross-functional teams to develop comprehensive marketing campaigns that align with business goals. This candidate needs to have the ability to build from the ground up.
Duties
- Develop and execute comprehensive digital marketing strategies that enhance brand visibility and drive revenue growth.
- Oversee SEO efforts utilizing advanced SEO tools, keyword research, and SEM techniques to improve organic search rankings.
- Manage paid advertising campaigns across platforms such as Google Ads, Google AdWords, Facebook Advertising, and other social media channels.
- Lead content creation initiatives including copywriting, graphic design, and video production to produce engaging marketing materials.
- Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance and optimize results.
- Manage content management systems such as WordPress and other CMS platforms to ensure website content is current and optimized for SEO.
- Coordinate social media marketing efforts across platforms like Facebook, Instagram, TikTok, and Pinterest to increase audience engagement.
- Implement conversion optimization strategies to improve landing pages, user experience, and overall campaign effectiveness.
- Conduct A/B testing and performance analysis to refine campaigns and maximize ROI.
- Stay updated on the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Skills
- Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz; experience with Google Analytics for data analysis.
- Strong knowledge of SEO principles, keyword research, content optimization, and SEM campaigns including Google Ads and Google AdWords.
- Expertise in social media marketing platforms including Facebook Advertising and social media management tools.
- Skilled in Adobe Creative Suite (Photoshop, Illustrator) for content creation; experience with Adobe Photoshop for graphic design projects, or similar product.
- Experience with WordPress or other content management systems; basic knowledge of HTML, CSS, JavaScript for website customization.
- Familiarity with marketing automation platforms like HubSpot or Marketo; proficiency in email marketing strategies.
- Ability to analyze data using SQL or similar tools for performance insights; strong analytical skills to interpret campaign metrics.
- Excellent copywriting skills for creating compelling content tailored to target audiences across various channels.
- Knowledge of e-commerce platforms and strategies.
- Strong project management skills with the ability to lead cross-functional teams effectively. This role is ideal for a strategic thinker passionate about leveraging digital channels to achieve measurable results while staying ahead of industry trends in digital marketing innovation.
Job Type: Full-time
Pay: $140,000.00 - $200,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $140,000 - $200,000