Sales and Marketing Director

The Seville located in the beautiful coastal area of San Clemente, CA is looking for a seasoned and dynamic Director of Sales & Marketing!  This community opened in September 2024 .GENERAL SUMMARY:Responsible for developing and implementing marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the community. This person is a key member of the community’s management team adhering to company policy and procedures and upholding the community’s mission, philosophy, values, vision, and principles.PRINCIPAL DUTIES:Essential Job Duties: (Other duties will be assigned as needed) Must be willing and able to do the following:· Achieve maximum occupancy and revenue levels by keeping the community at or above budgeted monthly occupancy· Responsible to maintain all expenditures for department to remain within budget allowances, review monthly operating statement for accuracy and explain variances to budget. · Keep and maintain appropriate records · Assist with preparation of Yearly Marketing Budget· Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up to date and inquiry process to ensure inquiries are handled properly at all times· Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:a. Community Eventb. Educational Seminarsc. Professional Networkingd. Advertisinge. Public Relations· Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week· Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. · Ensure all existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact· Keep abreast of key market competitor’s strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports· Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources· Supervise (two or more full time or the equivalent) Residency Counselors to include hiring, training, evaluating, and coaching within established policies and procedures· Participate with management team to assure the marketability of the community including:a. Upkeep and attractivenessb. Resident/Family communicationsc. Utilization of internal events for marketingd. Accountable for in-house marketing and sales training.  QUALIFICATIONS:· Bachelor’s degree with emphasis in marketing/sales preferred· Five years of experience in marketing and sales preferred with experience and/or knowledge of senior living industry.· Management experience is also preferred.· Ability to speak, read, and comprehend the English language· Proficiency with Microsoft Office Suite products · Must possess personal driving record consistent with the requirements of the statePHYSICAL REQUIREMENTS/WORKING CONDITIONS:· Lifts and carries up to 50 lbs. occasionally with assistance· Pushes and pulls up to 50 lbs. occasionally with assistance· Reaches, bends and twists occasionally· Sits, stands, and walks frequently throughout the day· Medium work – exerts up to 50 lbs. of force occasionally, and/or up to 20 lbs. of force frequently and/or up to 20 lbs. of force constantly to move objectPI280111330