Founding New Business Lead

New York or remote · Full-time or contract-to-hire

We have a beautiful office in Greenpoint, Brooklyn, right near McCarren Park.

About Setset

Setset is an AI-powered content platform for fashion and retail brands. We help brands such as TWP Clothing, Jimmy Choo, and Happy Socks meet content demand by moving beyond logistics and budget bottlenecks, unlocking new creative possibilities and market advantages.

As an example, we turn simple in-house product imagery into full production-grade content ready for wholesale, e-commerce and marketing: on-model imagery, PDP shots, and video, at a fraction of the cost and time of traditional shoots.

Setset is comprised of founders, creatives, and advisors who've led Growth, Product, and Design globally, including at Runway AI and Doberman, and who've run many shoots themselves — creatives at heart who understand firsthand the pain of the problem we're solving.

We've grown revenue at a record rate over the past year, and some of the top fashion brands in the world are either live on our platform or moving through our pipeline right now. The demand for Setset is ahead of the team, and keeps on compounding as happy customers turn into new leads. That's where you come in.

The role

You'll own new business from first touch to signed contract. Top-of-funnel demand is at an all-time high, and we need support managing the full downstream sales lifecycle to get that pipeline across the line: booked demos and warm leads mean this is less about cold prospecting and more about converting real interest fast and keeping nothing from slipping.

What you'll do

• Own the sales motion. In collaboration with the founders, build, improve and iterate on the overarching sales strategy and own the execution.
• Run demo calls. Understand each brand's size, content needs, current production pain (late samples, expensive shoots, no post-shoot flexibility), and guide them to the right offering: managed production for brands with bigger content budgets, or Setset Studio self-serve for smaller teams with in-house creative.
• Convert SaaS leads. Reach out to select new sign-ups, offer white-glove onboarding, and get them activated.
• Identify new leads and opportunities by exploring your existing network, and working proactively and creatively with our current customers to find more companies in their orbit that would benefit from our services.
• Drive deals to close. Own follow-ups, pricing conversations, and contracts (scoped agreements, MSAs and SLAs), working directly with the founders and top-tier advisors on anything non-standard.
• Overcome objections in this AI-forward era. Speak credibly to brands weighing AI-generated content against traditional production, and address concerns around quality, brand safety, and creative control head-on.
• Nurture brand and brand group relationships. Make our customers as successful as possible, using our latest offerings and staying aware of success cases from similar customers.
• Keep the CRM and billing system true. Make sure every call, deal stage, and next step is captured. Once signed, you're responsible for syncing the contract with our billing backend.
• Support and contribute to our GTM motion. Use your learnings from the sales motion to help inform ICP list development and marketing language, in collaboration with marketing and GTM efforts.
• Actively seek ways to improve and automate our sales systems. Agents are your friends, but you set the direction, quality control, and decide what should be automated vs. human touch. We believe personal relationships and results are what build strong customer relations — automation can help us do it better.

What we're looking for

• 3–5 years in sales, business development, or account management. SaaS, creative services, or fashion/retail tech ideal.
• Comfortable running your own pipeline end-to-end with founder-level ownership: nothing falls through the cracks on your watch.
• Strong on calls: consultative, curious, able to demo software and talk production workflows with brand-side creative, wholesale, and ecommerce teams.
• Strong preference for candidates with genuine interest in and empathy for the fashion industry — ideally with direct experience in photography or fashion production, and firsthand understanding of the pain of managing a shoot and model contracts.
• Organized to a fault: CRM discipline, follow-up discipline, contract-detail discipline.
• Startup-ready: we're a small team moving fast with a high level of autonomy and automated workflows; you'll help define the sales motion, not inherit one.

Why now

We're at an inflection point: managed production clients are scaling, a self-serve product just launched, and we have more inbound than we can handle. You'd be the first dedicated new business hire, with a direct line to the founders and real influence on setting the standard for how the next wave of fashion imagery is created.

Compensation: Flexible depending on YOE - ranging from 90-120K base and OTE Variable. As we are an early stage venture - as the business scales you are rewarded significantly.

Competitive equity and benefits package is included!