Senior Content Marketing Specialist

What We Offer

• Excellent health benefits plan, which includes medical, vision and dental options
• 401(k) with company match
• Company profit sharing plan
• Generous paid time-off and paid holidays
• Paid parental leave
• Company-paid mental health benefit through Headspace
• 2 free on-site fitness rooms
• Employee Assistance Program
• Employee Resource Groups
• Personal and professional development program
  
  

Job Summary

This position creates online content for all internal and external web properties as well as coordinating the content team deliverables for publication. The Senior Content Marketing Specialist will be responsible for providing editorial judgment and brand guidance for web content. This position will also provide training and resources for web initiatives and provide web-related customer service as needed.

Major Duties And Responsibilities

• Create new content for all internal and external web properties, ensuring consistency and compliance with brand agency and legal guidelines.
• Meet with the web marketing, SEO, and SEM teams to ideate and define content goals.
• Research content and consumer trends to ensure that content is relevant and appealing.
• Develop content strategies to effectively reach the desired target audience and marketing goals.
• Create content for a variety of platforms including blogs, websites, communications, and training resources.
• Proofreading and editing content before publishing.
• Visual storyteller, creating thought leadership content for conferences and webinar presentations.
• Manage content calendars and ensure that the content remains consistent across all platforms.
• Lead coordination with the marketing and writing teams to ensure timely delivery of assignments.
• Track consumer and content analytics and generating reports and presentations.
• Keep up to date with content trends, consumer preferences, and advancements in technology.
• Develop and lead a content marketing process to optimize web properties.
• Create articles and web content to educate consumers and optimize web pages for better search engine performance.
• Develop communication plans and implementation strategy surrounding new initiatives.
• Create website landing pages and other resources as necessary.
• Manage and coordinate content for Web Marketing Monthly Newsletter.
• Develop training resources to support Web Marketing product launches and initiatives.
• Deliver live presentations at convention workshops, area meetings, NFTP, FMC, ServproTV, and other forums.
• Actively and consistently support all efforts to simplify and enhance the Franchise/customer experience.
• Support the Franchise community via Web Services emails, phone support, and help desk support tickets.
• Complete web projects as assigned by the Web Operations Manager.
  
  

Required Qualifications (Knowledge, Skills, And Abilities)

• Strong online SEO copywriting, content developing and proofing experience.
• 4 years experience in content marketing: determining editorial requirements, establishing an appropriate narrative, writing and editing business content.
• 4 years experience with content management systems.
• 3 years of experience in search engine optimization (SEO), and SEO tools. Excellent customer service knowledge and experience to provide web. marketing related customer support to internal and external customers.
• 4 years experience strong understanding of marketing and advertising fundamentals preferred.
• Experience in search engine optimization (SEO) for content marketing and content marketing principles.
• Coordinate closely with in-house SEO Specialist and SEO agencies to plan and create content to meet business goals.
• Experience creating original content quickly and efficiently at scale.
• Experience using content management systems to maintain and disseminate content.
• Requires flexibility, attention to detail, and ability to get things done quickly.
• Experience in user testing and A/B testing methods to optimize and apply learning.
• Excellent written and verbal communication skills using a clear, straight-forward, and professional manner.
• Creative, diplomatic, cool under pressure, and fantastic interpersonal skills.
• Self-motivated with the ability to manage complex situations with limited supervision.
• Experience in customer service to provide web marketing related customer support to internal and external customers.
• Possess strong organizational and time management skills with excellent attention to detail.
• Enjoy working in a dynamic and efficient team that can easily shift in a new direction.
• Experience working with third party vendors to develop standard operating procedures and creative asset workflow.
• Must be a team player with the confidence to take the lead and guide when necessary.
• Good technical background and ability to pick up new software and processes quickly.
• Knowledge of the Company’s industry or previous Franchise experience preferred.
  
  

Education

• Bachelor’s Degree in Business, Communications, or related-field is required.
  
  

About SERVPRO

For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200 individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status