Organizing Coordinator (External Organizing Manager)

Department: External Organizing / Growth
Reports To: Growth Director (Deputy Organizing Director)
FLSA Status: Exempt
Location: Northern California
Travel Required: Yes – Evenings, Weekends, and Overnight Travel Required

About SEIU Local 2015

SEIU Local 2015 is the largest union of long-term care workers in California, representing more than half a million home care, skilled nursing facility, and assisted living center workers across the state. Our members are united in their commitment to caring for California’s older adults and people with disabilities while building power for workers and their communities.

Our mission is to unleash the collective power of long-term care workers, their families, and their communities to drive lasting economic and social justice. We are committed to building an anti-racist organization grounded in equity, justice, and cross-difference solidarity.

To learn more, visit seiu2015.org.

About the Role

SEIU Local 2015 is seeking a strategic and execution-focused Organizing Coordinator (External Organizing Manager) to lead frontline organizing operations across assigned campaigns and regions.

This role reports directly to the Growth Director and is responsible for managing Lead Organizers, executing campaign strategy, and ensuring accountability to campaign benchmarks and growth outcomes.

The Organizing Coordinator serves as the operational bridge between strategy (Director level) and field execution, translating campaign plans into daily organizing activity, coaching staff, and driving measurable results.

This is a high-impact leadership role requiring strong organizing judgment, staff development capability, and the ability to operate in fast-paced, high-pressure campaign environments.

Key Responsibilities

Campaign Execution & Field Leadership

• Execute multi-site private sector organizing campaigns from assessment through recognition, neutrality, or election.
• Translate campaign strategy into daily, weekly, and monthly field plans for Lead Organizers and organizing teams.
• Drive campaign pacing, escalation plans, and field deployment aligned with growth targets.
• Monitor campaign progress and adjust tactics in real time to meet benchmarks.
• Lead field operations during high-intensity campaign phases, including escalation actions and major events.

Staff Leadership & Performance Management

• Directly supervise Lead Organizers and organizing staff.
• Set clear performance expectations tied to campaign KPIs and deliverables.
• Conduct regular 1:1s, performance evaluations, and development planning.
• Provide coaching, feedback, and corrective action as needed, including discipline and termination recommendations.
• Support hiring, onboarding, and training of organizing staff.

Member & Leadership Development

• Build systems to identify, recruit, and develop worker leaders within organizing campaigns.
Ensure organizing teams are effectively moving workers through engagement pipelines (contact activist
• leader).
• Support leadership structures that are sustainable beyond individual campaign cycles.
• Drive accountability for leadership development benchmarks across teams.

Operational Coordination & Data Discipline

• Ensure accurate and timely tracking of organizing activity using VAN, Salesforce, or comparable systems.
• Monitor field metrics and campaign dashboards to assess performance.
• Partner with Research, Political, and Communications teams to align campaign strategy and execution.
• Identify operational gaps and implement corrective strategies quickly.
• Maintain disciplined reporting to the Growth Director on campaign progress and risks.

Performance Metrics & Accountability

The Organizing Coordinator is accountable for measurable outcomes, including:

Campaign Execution

• On-time completion of campaign milestones and field benchmarks
• Contribution to overall campaign win rates (target aligned with 65–75% at Director level)
• Effective execution of escalation strategies and organizing plans

Leadership Development

• Progression of workers from contact to activist to leader within assigned campaigns
• Measurable contribution to 20–30% activist-to-leader conversion benchmarks
• Sustainable leadership structures embedded within organizing targets

Staff Performance

• Achievement of team-level organizing goals and activity metrics
• Strong performance management practices across all direct reports
• Contribution to 85–90% staff retention benchmarks

Systems & Accountability

• Accurate and timely CRM (VAN/Salesforce) reporting
• Clear visibility into campaign metrics, risks, and progress
• Effective coordination across departments

Qualifications

Required

• 3–5 years of organizing experience with demonstrated leadership responsibility
• Experience leading or supporting organizing campaigns, including field execution and staff coordination
• Experience supervising staff or leading teams in high-pressure environments
• Strong understanding of organizing fundamentals, campaign pacing, and escalation strategy
• Ability to manage multiple campaigns or worksites simultaneously
• Strong problem-solving and decision-making skills in dynamic environments
• Commitment to racial, economic, and social justice

Preferred

• Experience in private sector organizing campaigns
• Experience supporting or participating in NLRB elections
• Experience managing Lead Organizers or senior field staff
• Familiarity with VAN, Salesforce, or organizing databases
• Experience in union or labor-based organizing environments

Core Competencies

The ideal candidate will demonstrate:

• Strong execution and operational discipline
• Ability to lead and develop frontline organizing staff
• Accountability-driven leadership style
• Data-informed decision-making
• Adaptability in high-pressure, campaign-driven environments
• Effective communication and conflict management skills
• Alignment with SEIU Local 2015’s core values of leadership, compassion, accountability, transparency, empowerment, and excellence

Work Environment & Travel Requirements

This role operates in a fast-paced, field-based organizing environment requiring long and irregular hours, including evenings and weekends.

Frequent travel and overnight stays are required. Candidates must have a valid driver’s license, auto insurance, and access to a reliable vehicle.

This job description outlines the primary responsibilities of the role but is not intended to include every duty that may be assigned.

Equal Opportunity Employer

SEIU Local 2015 is an equal opportunity employer. We value diversity and are committed to building an inclusive, equitable, and accessible workplace. Employment decisions are made without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.