Media Director - Digital focus

Serino Coyne LLC, is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment-related accounts.

We are seeking MEDIA DIRECTOR  to serve as account and team lead within the media department, overseeing digital media campaign management and strategy across paid search, paid social, display, digital audio, and digital video for a variety of entertainment-based accounts. Work will span across strategy, planning, client service, negotiating, buying, tracking, reporting, optimizing, and billing. Leading client communications with the Account Management team. Managing media planners/buyers/assistants.

This is a full-time, regular, benefits-eligible position.

JOB RESPONSIBILITIES (include but are not limited to the following):

• Strategize, create, and lead, and oversee innovative and impactful digital media plans
• Ensure campaigns are continuously optimized and running efficiently
• Provide insights and optimizations for weekly or biweekly client reports
• Provide overall digital expertise for the agency as a whole. Act as though leader for client initiatives.
• Serve as key member of the new business team.
• Work with Insights team on revamping agency reporting structure. 
• Manage paid search campaigns through Google Ads with help of assistant planners
• Devise paid social strategy and implement in partnership with social teams and assistant planners
• Communicate with clients in an effective manner via email and in person. Effectively serve as media/client lead to select client list
• Present media plans, digital media reports, and any industry information to clients and account teams
• Liaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placements
• Provide internal teams with new and innovative online media opportunities on an ongoing basis
• Represent agency in a professional manner to all external media partners and clients
• Ensure accurate client billing and vendor payments
• Functional knowledge of the online trafficking process through CM360
• Functional knowledge of all online and offline media forms.
• Work with the entirety of the media and account teams to ensure steady workflow and deliverables

JOB REQUIREMENTS: 

• 6  years of experience in a relevant field, with a bachelor's degree or higher
• Expertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plus
• Expertise in all Microsoft Office applications
• Strong analytical and mathematical skills
• Ability to find and tell stories from paid media results
• Strong presentation skills – ability to engage and present effectively in a client room
• Strong interpersonal skills; able to build positive working relationships with clients, colleagues and vendors.
• Ability to lead client relationships
• Experience managing 1-2 junior-level employees
• Excellent written/verbal communication
• Detail-oriented with strong organizational skills
• Ability to prioritize and be nimble
• Ability to thrive in a fast-paced workplace
• Interest in performing arts and live entertainment a plus

Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.