Marketing and Admissions Director

Job Overview

At Serenity Hills Senior Living, we believe choosing a senior living community is about more than finding a place to live, it's about finding a place to call home. As our Marketing & Admissions Director, you'll be the welcoming face of Serenity Hills, helping families navigate one of life's most important decisions with compassion, confidence, and care.

This is a dynamic role for someone who loves connecting with people, building relationships, and thinking creatively. One day you may be networking with healthcare professionals, the next you're giving a family a tour they'll never forget, creating engaging social media content, updating our website, or celebrating a resident milestone online. Every day brings something new, and every interaction is an opportunity to make a meaningful impact.

Duties

• Develop and execute a community marketing plan to maintain high occupancy.
• Complete a minimum of two community outreach visits each week to hospitals, skilled nursing facilities, physician offices, home health agencies, hospice agencies, rehabilitation centers, assisted living communities, and community organizations.
• Build and maintain professional relationships with discharge planners, social workers, case managers, physicians, and referral sources.
• Attend networking events, health fairs, chamber meetings, and senior resource events.
• Represent Serenity Hills professionally within the community.
• Track outreach activities and referral sources using CRM or marketing logs.
• Provide weekly marketing reports to the Executive Director.
• Manage and maintain Serenity Hills' website, ensuring content, services, contact information, and community updates remain current and accurate.
• Manage the community's social media accounts by creating engaging content, promoting resident activities and events, highlighting staff, responding to inquiries, and maintaining a positive online presence while ensuring HIPAA compliance

Experience

• Minimum of 2 years of experience in admissions, marketing, sales, customer service, or business development, preferably in senior living, healthcare, or a related field.
• Experience building and maintaining professional relationships with hospitals, physicians, case managers, discharge planners, home health agencies, hospice providers, and other referral sources.
• Experience conducting tours, educating prospective residents and families, and guiding individuals through the admissions process.
• Experience coordinating move-ins and ensuring a positive resident and family experience.
• Strong customer service, communication, and relationship-building skills.
• Experience organizing community outreach events, networking activities, or public presentations.
• Experience using Microsoft Office and maintaining accurate documentation and reporting.

If you're energized by meeting new people, enjoy telling great stories, have a passion for marketing, and want to help grow a community where seniors thrive, we'd love to have you join our team. At Serenity Hills, you'll play a key role in growing our community while making a real difference in the lives of residents and their families.

Pay: $25.00 - $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $25 - $30