Marketing Manager

Job Title: Marketing Manager

Company: Serengeti Care

Location: Federal Way, WA

Salary: $80,000–$95,000 per year, DOE

Join Serengeti Care and Help Us Grow Our Impact

Serengeti Care is a mission-driven home care and home health organization dedicated to delivering compassionate, person-centered care to clients and their families. We partner with our communities, caregivers, and referral sources to support safety, independence, and quality of life across every market we serve.

We’re looking for an experienced Marketing Manager to build and lead data-informed marketing strategies that drive growth, enhance brand awareness, and deepen engagement with clients, caregivers, and referral partners. This role is ideal for a strategic, hands-on marketer who enjoys both high-level planning and day-to-day execution in a growing healthcare organization.

Responsibilities

• Lead and execute multi-channel marketing campaigns (digital, print, community-based, referral-focused) that support growth and revenue goals.
• Support branch managers and regional leaders with local marketing execution, referral development, and community outreach.
• Partner with executive leadership, operations, and HR to align marketing initiatives with service line expansion, recruitment campaigns, and new market entries.
• Conduct and oversee market research on referral sources, client demographics, competitive landscape, and home care/home health trends.
• Track and analyze campaign, web, and CRM performance to optimize outcomes and share clear insights with leadership.
• Own brand strategy, including positioning, messaging, and visual identity across locations and channels.
• Manage Serengeti Care’s online reputation and presence across review platforms, social media, and the broader community.
• Support and promote events, sponsorships, and community outreach to elevate our presence in each market.
• Develop a regular reporting cadence (monthly/quarterly) to share metrics, trends, and recommendations.
• Use marketing tools (Google Analytics, email platforms, social media tools, CRM) to plan, execute, and measure campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (required); Master’s degree/MBA preferred but not required.
• 5–7 years of progressive marketing experience, including 2–3 years in a managerial or project leadership role.
• Experience in healthcare, home care, home health, senior services, or another regulated industry strongly preferred.
• Proven success developing and executing multi-channel campaigns that drive measurable growth.
• Hands-on experience with social media, email marketing, SEO, content marketing, and website management (WordPress or similar).
• Experience working with CRM systems and marketing analytics tools; familiarity with project management and marketing automation platforms preferred.
• Strong organizational, time management, and communication skills; ability to manage multiple projects and stakeholders in a fast-paced environment.

Schedule

• Full-time, Monday–Friday.
• Occasional evenings or weekends for events or time-sensitive initiatives.

Why You’ll Love Working Here

• Opportunity to build and shape the marketing function in a growing, mission-driven organization.
• Collaborative environment working closely with executive leadership, branch leaders, and community partners.

Serengeti Care Partners is an Equal Opportunity Employer and complies with ADA regulations. Employment is at-will and this posting does not constitute a contract of employment.