What are the responsibilities and job description for the Engagement Manager - Marketing Cloud Account Engagement (Pardot) position at Sercante?
About the Role
We are seeking an Engagement Manager that will act as a strategic partner and trusted advisor for our clients, helping them unlock the full automation potential of Salesforce Marketing Cloud Account Engagement (Pardot) and Sales Cloud. The Engagement Manager owns the client relationship from kickoff to execution, guiding them through strategy, implementation, and optimization, acting as both an extension of the client's team, and the brains of their operation.
What You Bring
At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities:
We are seeking an Engagement Manager that will act as a strategic partner and trusted advisor for our clients, helping them unlock the full automation potential of Salesforce Marketing Cloud Account Engagement (Pardot) and Sales Cloud. The Engagement Manager owns the client relationship from kickoff to execution, guiding them through strategy, implementation, and optimization, acting as both an extension of the client's team, and the brains of their operation.
What You Bring
- 5 years of experience in a client-facing consulting or management role, specializing in the strategic implementation of Salesforce Marketing Cloud Account Engagement (Pardot) and Sales Cloud.
- Demonstrated expertise in designing and executing B2B marketing automation strategies, including lead management, customer journey mapping, and campaign optimization.
- Proven ability to act as a trusted strategic advisor, building strong client relationships, and successfully guiding senior stakeholders to achieve key business goals.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and effective solutions for clients.
- Salesforce Sales Cloud Administrator, Marketing Cloud Account Engagement Specialist/Consultant, and Business Analyst certifications are required; additional Salesforce certifications and project management certifications (PMP, etc.) are a plus.
- Lead client engagements: Guide customers through next steps, offering proactive recommendations, even when they're not sure what's needed.
- Turn strategy into action: Manage marketing automation projects, timelines, and implementations, ensuring deliverables are on track.
- Design & build campaigns: Work hands-on in Pardot and Salesforce to create programs, customer journeys, and automation workflows.
- Advise with insight: Learn each client's business deeply to provide strategic recommendations across marketing, sales, and operations.
- Measure & optimize: Review client performance metrics, budgets, and resource burn-down to refine strategies and maximize ROI.
- Educate & collaborate: Facilitate client training sessions and workshops while sharing knowledge internally to strengthen team expertise.
- Consistently achieve or exceed a 75% billable utilization rate.
- Maintain an average Client Satisfaction (CSAT) score of 4.5/5.0 or higher on all post-project surveys.
- Ensure assigned projects are completed on-time and within budget.
At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities:
- Lifelong learner with a passion for diving deep into details.
- Self-driven and thrives in dynamic, ambiguous situations.
- Organized and deadline-oriented with a strong sense of ownership.
- Effective delegator who empowers team members.
- Resourceful and able to find solutions through research.
- Curious and adaptable to new challenges and opportunities.
- Embraces remote work and aligns with our core values.
- Thoughtful communicator who clarifies client needs before proceeding.