Demo

Director, Sampling Strategy

SEPHORA
San Francisco, CA Full Time
POSTED ON 12/29/2025
AVAILABLE BEFORE 2/4/2026
Job ID: 278822

Location Name: CA-FSC SF Off (0174)

Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Remote Eligible:Hybrid Schedule

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity

About the Team: The Sampling Strategy and Operations Team has the big responsibility to drive beauty discovery and business growth by orchestrating a best-in-class sampling ecosystem that delights customers, accelerates product adoption, and cements Sephora's position as the ultimate destination for personalized beauty exploration. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless.

Your Role at Sephora

As Director of Sample Strategy, you’ll lead the strategic vision and execution of Sephora’s best-in-class sampling programs. The work you do will impact beauty, as you drive client loyalty and business growth through innovative sampling strategies that delight customers and accelerate product adoption. You’ll manage a high-performing team that’s united in beauty, supported by those who are equally passionate about creating personalized beauty experiences and optimizing program performance.

Duties And Responsibilities

  • Drive annual and monthly sample planning processes, including risk escalation and prioritization.
  • Oversee tool/system training and enhancements for efficient execution.
  • Lead program performance reviews and share actionable insights to inform future strategies.
  • Maintain quarterly dashboards and partner with Analytics to optimize ROI and program performance.
  • Collaborate with Brand Investment, Analytics, and Tech teams to develop reporting tools and resources.
  • Act as business lead for Smart Samples and PDP programs; manage tech work for optimal client experience.
  • Provide quarterly/ad hoc reporting and recommendations for program improvements.
  • Support budget management and strategic initiatives with Senior Director.
  • Develop and mentor three direct and one indirect report.
  • Build strong cross-functional partnerships across marketing, merchandising, dotcom, loyalty, finance, and operations.

Qualifications

  • 10 years of marketing or corporate retail strategy experience with deep understanding of operations and analytics
  • Bachelor’s Degree Required
  • Experience managing and developing a team
  • Excellent technical skills – MS Office (Excel, Word, Powerpoint). Experience with Syndigo a plus.
  • A deep sense of calm when navigating new ways of working
  • A strong sense of resilience, resourcefulness, and being emphatically undeterred by nuanced situations, incomplete information, and a constantly changing retail environment
  • The ability to communicate complex ideas in a succinct, professional, and persuasive manner
  • A natural inclination to question the status quo through exploring multiple approaches to overcome obstacles and find solutions
  • A sense of urgency that can be fostered in others to reach goals and meet deadlines
  • An ability to discern which initiatives will have the greatest impact on the organization
  • The desire to understand the strengths and opportunities of team members and the commitment to guiding their growth
  • A proven track record of being a strong beacon of team culture

The annual base salary range for this position is $174,675.00 - $195,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy…

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

Salary : $174,675 - $195,000

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