Marketing Coordinator |
Location | Willmar, MN |
Onsite, Hybrid or Fully Remote | Hybrid/ Remote |
Status | Full-Time |
Reports To | VP of Sales |
FLSA Status | Exempt/Salary |
Management Position | No |
Position Overview Reporting to the VP of Sales, the Marketing Coordinator is a high-volume, B2B industrial marketing role for RELCO based out of Willmar, MN (Hybrid). You will serve as the right hand to the VP of Sales, acting as the bridge between technical teams, commercial stakeholders, and external vendors. This is a "doer" role—you aren't just strategizing; you are managing 20 active projects, writing technical white papers, and physically setting up tradeshow booths. |
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Typical activities include: - Interface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiatives
- Coordinate 20 marketing projects simultaneously across the RELCO brand support the overall global marketing function as needed
- Serve as marketing liaison with external vendors
- Develop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and priorities
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Assist in developing and implementing the company’s brand strategy
- Lead tradeshow coordination (planning, execution, and deliverables)
Responsibilities: - Support the VP Sales, RELCO and Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategy
- Coordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)
- Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendors
- Coordinate PPC & SEO activities to continuously optimize our digital presence
- Develop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketing
- Develop content across multiple platforms (social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
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Required Qualifications - Bachelor’s degree (or equivalent) in marketing, project management, or communications
- 3-5 years of marketing coordinator experience or a similar role
- 3-5 years’ Experience coordinating and attending Tradeshows.
What will put you ahead: - Experience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendors
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Strong organizational skills with high attention to detail and deadlines
- Excellent communication and presentation skills
- Ability to work well as part of a team
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Physical Requirements: - Must be able to ascend and descend ladders, stairs, and in proximity to loud equipment.
- Must be able to lift and carry or otherwise move up to 50 pounds occasionally.
- Must be able to see and respond to at-risk situations.
- Must be able to wear personal protective gear when in industrial locations.
- Must be able sit for longer periods of time as well as move about throughout the office and production, / laboratory environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. KOVALUES: - CUSTOMER FOCUS: Our decisions and actions are aligned with client needs, enhancing satisfaction and loyalty.
- INTEGRITY & COMPLIANCE: Establishes trust and credibility, ensuring that actions and communications are transparent and ethical. Comply with all applicable laws and regulations.
- TEAMWORK: Foster collaboration and efficiency, leading to innovative solutions and a supportive work environment.
- HUMILITY & RESPECT: Build a positive culture by valuing diverse perspectives and fostering a respectful workplace.
- ENTREPRENEURIAL: Eliminate bureaucracy and non-value-added processes. Encourage innovation, promote a sense of urgency, and identify and promote our competitive advantage.
BENEFITS SUMMARY: Kovalus offers a comprehensive package that includes: Medical (4 plan options), Dental (2 plan options) and Vision insurances; 401K (match & fixed company contribution); health savings and flexible spending accounts; company provided basic life insurance policy with the option of selecting additional voluntary life insurance for self, spouse or dependents; disability insurances (short-term policy is company paid & long-term is split between company and employee); voluntary insurance plans for accident, critical illness and hospital indemnity; business and personal travel insurance; 10 paid holidays; vacation time; sick time; employee assistance program; educational assistance program; referral bonus; bereavement leave. All benefits are subject to applicable plan and program terms (including eligibility terms) and may be subject to change. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.” |
Compensation: $50k-$70k |
Career Roadmap: The next opportunity from this position is: Marketing Specialsist |
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