What are the responsibilities and job description for the Senior SEO Strategist position at SEO Locale?
Company Description SEO Locale is a full-service digital marketing agency founded in 2015 by professionals with over 15 years of experience in the industry. The company provides a wide range of services, including local and national search engine optimization, web design, web development, and paid search management. SEO Locale also offers social media management, mobile app development, reputation management, and content strategy and optimization. In addition, the agency delivers email marketing solutions, giving clients a comprehensive, results-driven digital marketing partner.
Role Description The Senior SEO Strategist is a full-time, on-site role based in Montgomeryville, PA. This role is responsible for developing and executing advanced SEO strategies that drive organic traffic growth and improve search visibility for client websites. Day-to-day responsibilities include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and overseeing link-building initiatives. The Senior SEO Strategist will analyze web analytics data, prepare performance reports, and provide insights and recommendations to clients and internal teams. The role also involves collaborating closely with content creators, developers, and account managers to ensure SEO best practices are integrated into all digital marketing activities.
Qualifications
Role Description The Senior SEO Strategist is a full-time, on-site role based in Montgomeryville, PA. This role is responsible for developing and executing advanced SEO strategies that drive organic traffic growth and improve search visibility for client websites. Day-to-day responsibilities include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and overseeing link-building initiatives. The Senior SEO Strategist will analyze web analytics data, prepare performance reports, and provide insights and recommendations to clients and internal teams. The role also involves collaborating closely with content creators, developers, and account managers to ensure SEO best practices are integrated into all digital marketing activities.
Qualifications
- Strong expertise in keyword research and on-page SEO, including content optimization, meta tags, and site structure.
- Proficiency in conducting comprehensive SEO audits and interpreting web analytics to identify opportunities and issues.
- Experience planning and managing ethical link-building campaigns to improve domain authority and rankings.
- Advanced knowledge of major SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and reporting platforms.
- Proven experience in a senior or lead SEO role within an agency or similar fast-paced environment.
- Strong analytical, problem-solving, and communication skills, with the ability to explain SEO concepts to non-technical stakeholders.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects and deadlines.
- Familiarity with HTML/CSS basics and technical SEO best practices; experience working with CMS platforms (e.g., WordPress) is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.