What are the responsibilities and job description for the Marketing Analyst - Insights and Measurements position at Sentry?
This position plays a key role in supporting data-driven decision-making across brand, creative, and marketing initiatives.
In this role, you will partner with internal and external stakeholders and external agencies to deliver actionable insights that enhance brand performance, creative effectiveness, and customer engagement.
What You'll Do
As a Marketing Analyst, you will:
At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.
We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.
Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A by A.M. Best, the industry's leading rating authority.
Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.
Get ready to own your future at Sentry. Opportunities await!
Talent Acquisition Specialist Sr.
Thank you for your interest in Sentry!
Katelynne Rivera
Katelynne.Rivera@Sentry.com
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
In this role, you will partner with internal and external stakeholders and external agencies to deliver actionable insights that enhance brand performance, creative effectiveness, and customer engagement.
What You'll Do
As a Marketing Analyst, you will:
- Manage relationships with market research partners, coordinating project timelines, deliverables, and contracts to ensure high-quality execution of research initiatives.
- Assist in developing and analyzing quarterly brand health reports, synthesizing insights and preparing presentations for cross-functional teams and leadership.
- Coordinate with third-party vendors on brand lift studies, maintaining consistency in survey design, measurement methodologies, and reporting standards.
- Collaborate with creative and insights teams to conduct qualitative research, such as focus groups and concept testing, and summarize key takeaways to guide marketing strategy.
- Monitor and analyze ad testing performance and market trends, identifying optimization opportunities to improve future campaign effectiveness.
- Serve as a key point of contact for the refresh and utilization of customer insights, maintaining segmentation frameworks and behavioral data to support strategic planning.
- Analyze creative performance metrics from marketing platforms, identifying insights that drive improvements in creative output and audience engagement.
- Support marketing measurement and reporting efforts, including benchmarking, KPI tracking, monthly scorecards, and other recurring performance reports.
- Bachelors Degree or equivalent work experience.
- Minimum 2 years of related work experience.
- Marketing and database experience essential.
- Knowledgeable of Company products, services and marketing strategies.
- Excellent communication skills, both verbal and written.
- Excellent analytical skills to include working knowledge of complex statistical analysis, spreadsheets and database applications.
- Ability to work independently.
At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.
- Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
- As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
- Meal Subsidy available for associates who report to an office.
- 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
- Well-being and Employee Assistance programs.
- Sentry Foundation gift matching program to encourage charitable giving.
We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.
Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A by A.M. Best, the industry's leading rating authority.
Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.
Get ready to own your future at Sentry. Opportunities await!
Talent Acquisition Specialist Sr.
Thank you for your interest in Sentry!
Katelynne Rivera
Katelynne.Rivera@Sentry.com
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.