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Market Development and Outreach Specialist - Remote in Roanoke, VA

Sentara
Roanoke, VA Remote Full Time
POSTED ON 6/5/2026
AVAILABLE BEFORE 8/5/2026

Sentara Health Plans is hiring for a Market Development and Outreach Specialist - Remote in Roanoke, VA!

Position Status: Full-time, permanent (40 hours/week)

Position Location: This is a remote position based Roanoke, Virginia. The role includes travel of up to approximately 3 to 4 days per week in Halifax, Roanoke, Southwest Virginia, and the surrounding area. Use of personal vehicle required. Eligible for reimbursement for travel and lodging.

Standard Working Hours: 8 AM to 5 PM EST, M-F; Will include occasional weekends/as needed.

Overview 

  • The Community Outreach Coordinator is a community development and member outreach role, responsible for a geographic area generating millions of dollars in annual revenue.

  • Creates marketplace opportunities to showcase Sentara Family Care's programs and services for Medicaid beneficiaries, advocates, and community leaders.

  • Initiates and develops community activities that drive membership growth or retention.

  • Initiates grass-roots stakeholder development in support of SFC goals.

  • Provides on-site management of events.

  • Demonstrates proficiency in understanding, analyzing, and articulating complex issues in the Medicaid program or in the community, including emerging health care issues.

  • Use of personal vehicle required.

Education 

  • BLD - Bachelor's Level Degree REQUIRED

Certification/Licensure 

  • None required

Experience 

  • CRM Database- Previous Experience, eg. Salesforce REQUIRED

  • Customer Service- 3 years REQUIRED

  • Public Relations - 3 years REQUIRED

  • Outreach and Advocacy- 3 years REQUIRED

Sentara Health Plans provides health plan coverage to close to one million members in Virginia. We offer a full suite of commercial products including employee-owned and employer-sponsored plans, as well as Individual & Family Health Plans, Employee Assistance Programs and plans serving Medicare and Medicaid enrollees.

Our quality provider network features a robust provider network, including specialists, primary care physicians and hospitals.

We offer programs to support members with chronic illnesses, customized wellness programs, and integrated clinical and behavioral health services—all to help our members improve their health.

Our success is supported by a family-friendly culture that encourages community involvement and creates unlimited opportunities for development and growth. 

Be a part of an excellent healthcare organization that cares about our People, Quality, Patient Safety, Service, and Integrity. Join a team that has a mission to improve health every day and a vision to be the healthcare choice of the communities that we serve!

To apply, please go to www.sentaracareers.com and use the following as your Keyword Search: JR-100052

Talroo – Health Plan

Managed Care, MCO, Health Plan, Health Insurance, Healthcare, Social Work, Bachelors, Degree, Market, Development, Outreach, Specialist, Marketing, Community, Member, Medicaid, Grassroots, Advocacy, Public Relations, Sales, Customer Service

Salary : $1,000 - $1,000,000

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