What are the responsibilities and job description for the Media Planner/Buyer position at Sensis Inc.?
SENSIS
Who We Are:
An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.
We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.
What you’ll be doing:
In the role of Media Planner/Buyer, you will work as part of an integrated team in media planning and buying across a set of clients. To be considered, candidates must possess strong analytical skills, demonstrate a solid track record of media planning/buying across offline and digital media, be resourceful, able to think on your feet, embrace juggling multiple deadlines and truly enjoy working in a collaborative team environment.
- Work closely with Senior Media Planner/Buyer & Media Director in developing strategic media plans and effective implementation of media buys
- Manage vendor relationships and stay informed on latest media innovations
- Lead RFPs and negotiations to ensure recommended tactics, partners and programs deliver against stated goals
- Maintain positive, professional relationship with key day-to-day clients
- Ongoing management of client budgets and flowcharts
- Hands-on digital trafficking and implementation
- Report on campaign metrics routinely and recommend optimizations to media mix, tactics and targeting
- Produce, analyze, and present campaign wrap-up reports
- Proficient in building PowerPoint presentations
- Closely track media investments and reconcile monthly billing
- Interface with various internal groups daily to manage media accounts (Account, Creative, Finance, Strategy, Traffic) as well as partner agencies
What you’ll bring along:
Agency experience working in highly collaborative, integrated teams.
- Minimum 2 years of integrated media planning and buying
- Experience in TV, Radio, Print and Outdoor Media and Digital media experience including Display, Programmatic, Paid Social, Paid Search, Digital Video, Digital and Audio
- An understanding of the capabilities of each media channel to maximize the impact and components within each campaign
- Skilled in use of media planning systems (i.e. Strata), third-party ad server (DCM) and Basis
- Strong aptitude in math
- Advanced Microsoft Office skills with exceptional Excel skills (i.e., a strong command of pivot tables and creating compelling presentations in PowerPoint)
- Critical thinker, leverages data to inform strategic recommendations
- Strong work ethic and social skills
- Self-motivated, yet works well in a team environment
- Solid analytical and problem-solving skills
- Ability to learn new software and processes quickly
- Pride in quality of work and an eagerness for feedback on how to improve/develop your skill set
What We Offer:
Medical, Dental, Vision, 401K, Generous PTO - Potential growth opportunities
Where:
Los Angeles, CA
Salary Range:
$40,000 - $47,000.
The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
Salary : $40,000 - $47,000