What are the responsibilities and job description for the Sales Director position at Senior Living Communities?
Join Our Team as a Senior Living Sales Director!
Earn lucrative commissions while making a meaningful impact! We are looking for a passionate and driven Senior Living Sales Director to lead Independent Living sales efforts at Laurel Circle.
Why Join Us?
Earn lucrative commissions while making a meaningful impact! We are looking for a passionate and driven Senior Living Sales Director to lead Independent Living sales efforts at Laurel Circle.
Why Join Us?
- Make a Difference: Help seniors live longer, happier, and healthier lives. This is more than just a job; it’s an opportunity to positively impact the lives of others.
- Collaborative Environment: Work with a dedicated team that values empathy, listening, and strong relationships. You’ll be at the forefront of cultivating meaningful connections.
- Compensation Structure: Enjoy a competitive salary combined with commission and bonuses totaling up to $200,000 annually, rewarding your hard work and achievements.
Your Role:
- Lead and Inspire: Guide a talented sales team in reaching community goals.
- Build Relationships: Use your skills to connect with prospects, understand their needs, and help them navigate their retirement options.
- Empathy-Driven Sales: Form genuine relationships that enable you to provide tailored solutions for each individual.
Who We’re Looking For:
- Dynamic Leader: A sales director with a track record of success who thrives in a fast-paced environment.
- Experience Preferred: Prior sales or leasing experience in senior living is preferred, alongside a passion for helping others.
If you are ready to take on a rewarding role that combines your sales expertise with a mission-driven approach, apply today to embark on a fulfilling career with Laurel Circle! Together, we can make a difference in the lives of seniors and their families.
Join us in transforming lives—your new journey starts here!
POSITION SUMMARY:
The Sales Director is responsible for creating an environment and culture that enables the community to fulfill its goal of 100% occupancy. The Sales Director leads the overall sales efforts of the community to maintain a strong brand in the market, high levels of occupancy, and a healthy pipeline of future residents. Leads the sales team with lead base management, outreach to prospective residents and referral sources, conducting personal visits, planning, and executing marketing events.
The Sales Director is responsible for creating an environment and culture that enables the community to fulfill its goal of 100% occupancy. The Sales Director leads the overall sales efforts of the community to maintain a strong brand in the market, high levels of occupancy, and a healthy pipeline of future residents. Leads the sales team with lead base management, outreach to prospective residents and referral sources, conducting personal visits, planning, and executing marketing events.
ESSENTIAL FUNCTIONS:
- Leads and directs activities of the sales team to ensure effective lead management, execution of the marketing plan and achievement of occupancy goals.
- Plans and coordinates marketing, media coverage, and public relations functions to promote the SLC brand, educate referral sources, and drive traffic to the community.
- Manages all marketing operations, including recruiting, hiring, training, and holding Lifestyle Advisors accountable for performance.
- Uses technology for measurement, assessment, and continuous improvement of the department’s performance.
- Greet prospective residents and families to the community; respond to inquiries and conduct personal visits as needed.
- Make follow-up calls to prospective residents to maintain contact as they work through their decision-making process.
- Maintain data in the lead base system, ensuring that appropriate information is updated in a timely manner and in appropriate detail.
- Extend invitations and schedule prospective residents and families for community events and personal visits.
- Coordinate the move-in process for new residents and serve as liaison between residents, families, team members, and a variety of third parties such as moving companies.
- Coordinate with internal departments to ensure documentation, payment, lead base system records, etc. is handled properly and timely.
- Prepare, update, and maintain collateral materials such as sales brochure packets and move-in guides.
- Ensure that model apartments are well maintained and ready to show at all times.
- Participate in and attend all required in-service training and education programs as scheduled.
- Other duties as assigned.
TRAVEL:
- Local and out of state travel, including overnight stays, may be required from time to time to attend conferences, training, meetings, and professional development programs.
EDUCATION AND EXPERIENCE REQUIREMENTS:
- Four-year College or university degree desired.
- Two or more years of marketing and sales experiences required.
- Two or more years’ experience in a similar sales position (residential leasing environment) desired.
- Two or more years’ experience working with seniors desired.
All new hires must be able to pass our preemployment screening process, which includes a fitness for duty physical, background check, drug test and employment references as required by a licensed residential care facility.