Demo

Marketing, Home Healthcare Business Development

Senior Helpers
Rochester, MI Full Time
POSTED ON 4/10/2026
AVAILABLE BEFORE 5/9/2026
A leading international senior home care company is seeking a dynamic leader to run our (city) location here. The Marketing, Digital & Sales Manager is responsible for maintaining and developing new and innovative marketing methods. This leader’s essential objective is to drive strategy and scale growth. A key role of this position will be to create an environment and culture that provides strong vision, direction, and support to teams that will impact the company’s growth and ensure success for all. The ideal candidate is an experienced Health Care Sales professional who can help us continue to grow. The ideal candidate will possess an entrepreneurial spirit and have an in-depth hands-on experience in marketing and sales development in home care. Our employees enjoy positive workplace culture and camaraderie, while recognizing that the work they do makes a difference for our clients and their families. At Senior Helpers, we believe our employees are our greatest asset.

Responsibilities include but are not limited to:

  • Manage the day-to-day operations, provide daily support and leadership to care and office teams.
  • Strategize, organize, and direct business operations to achieve goals, directives, and vision. and mission of the company.
  • Oversee budget and P&L of the region, allocate necessary resources
  • Formulate strategies for both new and existing partnerships, joint ventures and/or alliances
  • Negotiate and influence to ensure revenue growth.
  • Participate in the development and implementation of specific strategies that will ensure high-quality client care and effective utilization of resources, for growth and financial viability.
  • Ensure optimal client satisfaction and experience.
  • Ensure staffing and recruitment initiatives meet and support business needs.
  • Oversee, training, and development of care and office team.
  • Adhere to federal, state, and local compliance practices.
  • Adhere to processes and practices around company administration and policy.
  • Oversee accurate time keeping and records; collaborate with Payroll.
  • Maintain awareness of competitive landscape. Identify opportunities for market and client expansion, and new business development.
  • Perform other tasks as assigned or needed.


Qualifications:

  • Bachelor's Degree preferred (or equivalent combination of 5 years of relevant work experience)
  • Min. 5 years of operations and employee management experience required
  • Senior care experience strongly preferred.
  • Demonstrable sales, sales development, and sales management experience
  • Possess a strong business acumen
  • Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
  • Proactive with foreseeing potential issues and providing multiple resolutions
  • Strong collaboration skills with both subordinate team and corporate partners
  • Proficiency in Microsoft Word, Excel, Internet, and Outlook required.
  • Ability to learn software programs quickly.


Benefits:

  • 401(k) matching
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Short team & Long-term Disability
  • Paid Time Off
  • Life Insurance
  • Pay On Demand
  • Bonus structure
  • Varies Discount Programs


We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.

Salary.com Estimation for Marketing, Home Healthcare Business Development in Rochester, MI
$119,385 to $154,959
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