Sales Manager

Company Description

Senior Helpers of West Hartford aims to provide high-quality in-home care to seniors, allowing them to age with dignity in the comfort of their homes. Recognizing the increasing demand for reliable senior care, we are committed to delivering compassionate support to families in the Hartford County. With a team of trained care professionals, we emphasize excellence through ongoing training and proprietary education programs. Our approach prioritizes exceptional client service and ensures peace of mind for our clients and their families.

Role Description

This is a full-time, on-site Sales Manager role based in West Hartford, CT. The Sales Manager will be responsible for driving business growth by developing and implementing sales strategies, fostering relationships with clients and community partners, and achieving sales targets. Key responsibilities include identifying new opportunities for client acquisition, building partnerships with healthcare organizations, managing client onboarding processes, and overseeing the sales pipeline to ensure seamless service delivery.

Qualifications

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful
• relationships.
• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Perform client interview and coordinate with the office staff to ensure timely client start of care.
• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.· Develop and maintain weekly activity reports and track KPIs and marketing data.
• Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with at least 8 to 10 referral sources daily to develop relationships and gain referrals.
• Utilize monthly marketing calendar and plan to coordinate activities.
• Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Meet or exceed sales objectives.
• Always represent the company with professionalism

Qualifications/Requirements

• Associate degree in marketing or related field with three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
• Minimum of one year's experience in the healthcare/homecare industry developing and managing and sales strategy preferred.
• Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Must possess excellent communication skills. Ability to maintain consistent
• relationships with prospects and referral sources.
• Individual who is solutions driven, motivated, and results-oriented to maximize growth potential.
• Ability to develop partnerships by gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word Excel, PowerPoint, Internet, and Outlook required.
• Ability to learn software programs quickly.
• Ability to work independently and as well as a positive member of the team.
• Must have a valid driver’s license with a good driving record and reliable transportation.
• Must be adaptable to traveling within the assigned territory.We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer’s, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.