Marketing Automation Specialist

JOB SUMMARY

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. You will be working closely with marketing and sales directors in this role to implement all programmatic and operational initiatives through marketing automation tools.

Duties and Responsibilities

Essential

• Develop a working knowledge of Senergy’s products and service offerings, sales polices, processes, systems, and practices, as well as other related company information systems.
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with NetSuite and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives using marketing automation abilities such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Additional:

• Duties and responsibilities may be modified as directed by management.
• Represent and promote Senergy in a professional, dignified, and ethical manner.
• Attend sales meetings, as well as sales training, continuing education, and other related events and functions

Supervision of Others:

• None

Work Environment:

• Typically work is performed in an office setting

Physical Demands:

• Able to sit and stand for extended periods of time
• Able to move about office setting to complete responsibilities
• Able to move freely around work and customer sites
• Able to climb stairs, kneel, bend, and stoop
• Frequent use of phone, computer, and office equipment
• Able to lift 25lbs

Travel:

• Negligible

Knowledge, Skills, and Abilities

Required

• Minimum 1-3 years of marketing automation experience (must have been your focus)
• Minimum 1 year experience with marketing automation tools required
• Honest, dependable and a team player
• Able to work in a fast-paced environment
• Energetic self-starter
• Exceptional verbal and written communication skills
• Problem solving and listening skills
• Organized and able to multi-task

Preferred

• Bilingual English and Spanish preferred
• Adobe Cloud experience
• One (1) year of sales experience
• One (1) year of B2B experience
• Experience in transportation, lubricants, fuel, or a related industry
• Netsuite proficiency

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.